International Journal of Psychology and Strategic Communication

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Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Titel:

Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Authors:

Alina Ribalko, Student, Oles Honchar Dnipro National University
Tetiana Grynko, Dr. of Economics, Professor, Dean of the Faculty of Economics, Oles Honchar Dnipro National University

Journal: International Journal of Psychology and Strategic Communication
ISSN: 2941-5691 (Online), 2941-5705 (Print)
DOI: https://doi.org/10.61030/QWBC9481

Abstract
This article investigates the role of psychological factors in investment decisions, focusing on how human behavior shapes portfolio structure and financial outcomes. It analyzes typical investor biases and their effect on risk assessment, asset selection, and capital allocation. Theoretical models are examined to identify mechanisms that reduce irrational behavior and support more objective financial planning. Special attention is given to the advisory function of financial professionals in helping clients avoid emotional pitfalls. The study emphasizes the value of integrating human behavior into financial theory to create more realistic and adaptable investment strategies.

Keywords
Behavioral finance, Cognitive biases, Portfolio optimization

How to Cite This Article
Ribalko, A., & Grynko, T. (2025). Theoretical approaches to the application of behavioral finance in investment portfolio management. International Journal of Psychology and Strategic Communication, 3. https://doi.org/10.61030/QWBC9481

Full Article (PDF)
https://ijpsc.org/journal/data/23_Rybalko_DNU.pdf

Metadata and Info
DOI: https://doi.org/10.61030/QWBC9481
Year: 2025
License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/

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