Adaptation of the Marketing Mix as a Component of the Strategy of Entering a New Market International Journal of Psychology and Strategic Communication Wittmann Foundation 2025-07-14 https://doi.org/10.61030/BSUM4753 https://ijpsc.org/adaptation-of-the-marketing-mix-as-a-component-of-the-strategy-of-entering-a-new-market/ https://creativecommons.org/licenses/by/4.0/