Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business International Journal of Psychology and Strategic Communication Wittmann Foundation 2025-04-18 https://doi.org/10.61030/IJPSC.25.v01a03 https://ijpsc.org/articles/use-of-matrix-methods-of-analysis-of-strategic-alternatives-by-entities-of-the-hotel-business/ https://creativecommons.org/licenses/by/4.0/