International Journal of Psychology and Strategic Communication
Personal Branding and Entrepreneurship
Increasing globalisation and the lowering threshold for start-ups due to the internet, Innovations
are leading to strong competition in entrepreneurship. For this it is of great importance for
entrepreneurs to differentiate themselves and their companies from the market environment in
order to be successful in the long term. This differentiation is possible through the development
of a strong personality brand. This paper therefore aims to answer the question of how this brand
building can be done for entrepreneurs so that they are successful in the long term. Above all, it
will be examined which success factors are decisive for personal branding in entrepreneurship.
Persuasive communication through social media
In this scientific work, important basics of communication science are explained for the topic of
persuasive communication, social media are dealt with and an exemplary demonstration of
persuasion is shown.
We are pleased to invite you to submit your work for our upcoming issue of the “International
Journal of Psychology and Strategic Communication”! Your paper will be published in German and
English at the same time. Our journal is looking for original, unpublished research that brings new
insights and knowledge to various scientific disciplines. We welcome contributions from all
disciplines, from the humanities to the social sciences.
We look forward to hearing from you! Send your papers to: firstname.lastname@example.org