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    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/
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Adapting International Management Strategies to Local Cultures: Challenges and Opportunities

Adapting International Management StrategiesArticle Title

Adapting International Management Strategies to Local Cultures: Challenges and Opportunities

Authors

Timofii Bilokoz
Student, Odesa National Economic University, Odesa, Ukraine

Olena Voronova
Associate Professor, Odesa National Economic University, Odesa, Ukraine

Journal Details

Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/SYRP7402

Abstract

The article explores the process of adapting international management strategies to local cultural contexts, with a focus on analyzing two contrasting cultural models – Geert Hofstede’s model and Edward Hall’s model. Hofstede’s model helps to quantitatively assess cultural differences across dimensions such as power distance, individualism, and uncertainty avoidance, while Hall’s model examines the qualitative aspects of communication through high-context and low-context cultures. The study emphasizes the challenges faced when implementing global strategies in different cultural environments and the opportunities for successful adaptation by taking cultural differences into account. Comparative analysis methods were used to identify key factors influencing the success of adaptation. The practical significance of this work lies in providing recommendations for international companies seeking to effectively adapt their management strategies to local cultural conditions, thereby improving their competitiveness in global markets.

Keywords

international management, cultural adaptation, Hofstede’s model, Hall’s model, challenges, global strategies

How to Cite This Article

Bilokoz, T., & Voronova, O. (2025). Adapting International Management Strategies to Local Cultures: Challenges and Opportunities. International Journal of Psychology and Strategic Communication, 3(1), 204–210. https://doi.org/10.61030/SYRP7402

Full Article (PDF)

https://ijpsc.org/journal/data/16_Bilokoz_ONEU.pdf

16_Bilokoz_ONEU

Metadata and Info

DOI: https://doi.org/10.61030/SYRP7402
Published: 2025
License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/

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