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    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/
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Adapting International Management Strategies to Local Cultures: Challenges and Opportunities

Article Title

Adapting International Management Strategies to Local Cultures: Challenges and Opportunities

Authors

Timofii Bilokoz
Odesa National Economic University, Odesa, Ukraine

Olena Voronova
Associate Professor, Odesa National Economic University, Odesa, Ukraine

Journal Details

  • Journal: International Journal of Psychology and Strategic Communication
  • ISSN (Online): 2941-5691
  • ISSN (Print): 2941-5705
  • DOI: https://doi.org/10.61030/SYRP7402

Abstract

This article explores the process of adapting international management strategies to local cultural contexts, focusing on analyzing two contrasting cultural models—Geert Hofstede’s model and Edward Hall’s model. Hofstede’s model provides a quantitative assessment of cultural differences across dimensions such as power distance, individualism, and uncertainty avoidance, while Hall’s model examines qualitative aspects of communication through high-context and low-context cultures. The study emphasizes the challenges faced when implementing global strategies in different cultural environments and the opportunities for successful adaptation by considering cultural differences. Comparative analysis methods were used to identify key factors influencing the success of adaptation. The practical significance of this work lies in providing recommendations for international companies seeking to effectively adapt their management strategies to local cultural conditions, thereby improving their competitiveness in global markets.

Keywords

International management, cultural adaptation, Hofstede’s model, Hall’s model, challenges, global strategies

How to Cite This Article

Bilokoz, T., & Voronova, O. (2025). Adapting International Management Strategies to Local Cultures: Challenges and Opportunities. International Journal of Psychology and Strategic Communication, 204. https://doi.org/10.61030/SYRP7402

Full Article (PDF)

https://ijpsc.org/journal/data/16_Bilokoz_ONEU.pdf

16_Bilokoz_ONEU

Metadata and Info

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