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    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/

The Role of Organizational Culture in Forming the Development Strategy of the Enterprise

Article Title

The Role of Organizational Culture in Forming the Development Strategy of the Enterprise

Authors

Oleksandr Zhornyk
Student, Oles Honchar Dnipro National University, Dnipro, Ukraine
Email: vovatimar@gmail.com

Tetiana Hviniashvili
PhD in Economics, Associate Professor, Head of the Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University, Dnipro, Ukraine

Journal Details

  • Journal: International Journal of Psychology and Strategic Communication
  • ISSN (Online): 2941-5691
  • ISSN (Print): 2941-5705
  • DOI: https://doi.org/10.61030/IJPSC.25.v01a02

Abstract

In the context of a modern business environment characterized by instability, rapid changes, and high competition, enterprises must seek new ways to enhance competitiveness. Organizational culture determines a company’s flexibility and adaptability to changes, which is critically important for effectively forming a company’s development strategy. Only companies that can quickly and effectively adapt to new conditions become market leaders.​

This article aims to deepen the understanding of the relationship between organizational culture and the processes of forming a company’s development strategy under conditions of uncertainty and a changing external environment. The study analyzes the impact of organizational culture on the formation of the company’s development strategy in the evolving external business environment. Key aspects of organizational culture, such as leadership, communications, values, and norms, are considered, along with their correlation with the processes of developing the company’s strategy. Practical recommendations on forming the company’s development strategy have been developed, which can be applied in the practice of domestic business structures.​

Keywords

organizational culture, strategic management, changing business environment, enterprise strategy, adaptation to changes, key success factors​

How to Cite This Article

Zhornyk, O., & Hviniashvili, T. (2025). The Role of Organizational Culture in Forming the Development Strategy of the Enterprise. International Journal of Psychology and Strategic Communication, 1(2). https://doi.org/10.61030/IJPSC.25.v01a02​

Full Article (PDF)

https://ijpsc.org/journal/v01/02.pdf

Metadata and Info

  • DOI: https://doi.org/10.61030/IJPSC.25.v01a02
  • Published: 2025
  • License: CC BY 4.0 (if applicable)
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