Research Article
The Role of Organizational Culture in Forming the Development Strategy of the Enterprise
- 1Oles Honchar Dnipro National University
International Journal of Psychology and Strategic Communication, Vol. 1, No. 1, pp. 21–28, 2025
Published 18 April 2025
https://doi.org/10.61030/IJPSC.25.v01a02
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Abstract
In the context of a modern business environment characterized by instability, rapid changes, and high competition, enterprises must seek new ways to enhance competitiveness. Organizational culture determines a company's flexibility and adaptability to changes, which is critically important for effectively forming a company's development strategy. Only companies that can quickly and effectively adapt to new conditions become market leaders. This article aims to deepen the understanding of the relationship between organizational culture and the processes of forming a company's development strategy under conditions of uncertainty and a changing external environment. The study analyzes the impact of organizational culture on the formation of the company's development strategy in the evolving external business environment. Key aspects of organizational culture, such as leadership, communications, values, and norms, are considered, along with their correlation with the processes of developing the company's strategy. Practical recommendations on forming the company's development strategy have been developed, which can be applied in the practice of domestic business structures.
Keywords: organizational culture, strategic management, changing business environment, enterprise strategy, adaptation to changes, key success factors
Title
The Role of Organizational Culture in Forming the Development Strategy of the Enterprise
Journal / Publisher Details
Abstract
In the context of a modern business environment characterized by instability, rapid changes, and high competition, enterprises must seek new ways to enhance competitiveness. Organizational culture determines a company’s flexibility and adaptability to changes, which is critically important for effectively forming a company’s development strategy. Only companies that can quickly and effectively adapt to new conditions become market leaders. This article aims to deepen the understanding of the relationship between organizational culture and the processes of forming a company’s development strategy under conditions of uncertainty and a changing external environment. The study analyzes the impact of organizational culture on the formation of the company’s development strategy in the evolving external business environment. Key aspects of organizational culture, such as leadership, communications, values, and norms, are considered, along with their correlation with the processes of developing the company’s strategy. Practical recommendations on forming the company’s development strategy have been developed, which can be applied in the practice of domestic business structures.
Keywords
organizational culture, strategic management, changing business environment, enterprise strategy, adaptation to changes, key success factors
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Cite this article
Oleksandr Zhornyk, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, & Tetiana Hviniashvili (2025). The Role of Organizational Culture in Forming the Development Strategy of the Enterprise. International Journal of Psychology and Strategic Communication, 1(1). https://doi.org/10.61030/IJPSC.25.v01a02
Oleksandr Zhornyk, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, & Tetiana Hviniashvili (2025) 'The Role of Organizational Culture in Forming the Development Strategy of the Enterprise', International Journal of Psychology and Strategic Communication, 1(1). Available at: https://doi.org/10.61030/IJPSC.25.v01a02
Oleksandr Zhornyk, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, & Tetiana Hviniashvili. "The Role of Organizational Culture in Forming the Development Strategy of the Enterprise." International Journal of Psychology and Strategic Communication 1(1) (2025). https://doi.org/10.61030/IJPSC.25.v01a02
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author = {Oleksandr Zhornyk and Student, Oles Honchar Dnipro National University, Dnipro, Ukraine and Email: vovatimar@gmail.com and Tetiana Hviniashvili},
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year = {2025},
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AU - Student, Oles Honchar Dnipro National University, Dnipro, Ukraine
AU - Email: vovatimar@gmail.com
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JO - International Journal of Psychology and Strategic Communication
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DO - 10.61030/IJPSC.25.v01a02
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