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Goethe-University
University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · University of Technology · Goethe-University
Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…
University of Technology
University of Technology · RH University
This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…
RH University
University of Technology · RH University
This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…
From Data to Meaning: Integrating Market Intelligence and Sensemaking into Strategic Decision-Making
University of Technology · RH University
This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…
AI-based competitor dossiers as a strategic competitive advantage in the insurance industry
University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · University of Technology · Goethe-University
Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…
Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market
University of Technology · RH University
Sustainability is becoming increasingly important in the consumer goods market and has a significant influence on the strategic orientation of companies. Especially in highly competitive and saturated markets, companies are faced with the challenge of differentiating themselves from…
Problems Of Evaluating The Quality Of Management At Enterprises
Oles Honchar Dnipro National University
The relevance of the study lies in the importance of effective management for achieving success and sustainability in the modern business environment. This article examines the concept of "ineffectiveness" in the context of organizational management and its impact…
Cross-Cultural Challenges in Managing International Teams: How to Achieve Effective Collaboration
Odesa National Economic University
In today's globalized world, effective management of international teams is one of the critical success factors for multinational companies. However, cross-cultural differences often become a source of misunderstandings, conflicts, and reduced productivity. This article analyzes managers' main challenges…
Formation of the Risks Assessment System of Enterprise Activities in the Conditions of Modern Challenges
Oles Honchar Dnipro National University
The paper examines the theoretical and practical aspects of the formation of a risk assessment system of enterprise activity in the conditions of modern challenges. The purpose of the article is the analysis and systematization of theoretical approaches…
Between the Cost Crisis and the Energy Transition: Why PV Self-Sufficiency Is Becoming a Strategic Competitive Factor for Industry. Results of a Qualitative Study Comparing Germany and China
University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · and FOM University of Applied Sciences
Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…
Current Challenges and Future Management Trends: Strategic Priorities and Global Perspectives
Oles Honchar Dnipro National University
The article analyses the current state and prospects of development of domestic and international management. The main trends in management are considered, in particular, the impact of globalisation processes on business operations, the importance of technological innovations for…
Agricultural Product Export Management in the Conditions of Military Conflict
Oles Honchar Dnipro National University
From the beginning of 2022 and in the following years, Ukrainian exporters face new challenges on international markets, which requires adaptation to changing trade conditions. The study shows that the demand for agricultural products remains stable, but the…



