International Journal of Psychology and Strategic Communication

ISSN 2941-5691 Online ISSN 2941-5705 Print Open Access Peer Reviewed Crossref DOI 10.61030
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75 articles
2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/TPIX9191

Goethe-University

1 Dietmar Pfaff, 2 Sascha Pohl, 3 Patrick Hedfeld

University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · University of Technology · Goethe-University

Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…

Photovoltaicsenergy self-sufficiencymanufacturing industryself-sufficiencyenergy management
2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/TENI9339

University of Technology

and Sensemaking into Strategic Decision-Making Dietmar Pfaff 1, Franziska Abel 2 07th July 2026 09th July 2026 20th July 2026 20th July 2026

University of Technology · RH University

This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…

2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/TENI9339

RH University

and Sensemaking into Strategic Decision-Making Dietmar Pfaff 1, Franziska Abel 2 07th July 2026 09th July 2026 20th July 2026 20th July 2026

University of Technology · RH University

This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…

2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/TENI9339

From Data to Meaning: Integrating Market Intelligence and Sensemaking into Strategic Decision-Making

Dietmar Pfaff

University of Technology · RH University

This article examines the interplay of market intelligence and sensemaking to support strategic decision-making in dynamic markets. The study addresses the central research question: "To what extent and in what form does market intelligence support strategic decision-making in…

InnovationOrganizational ChangeResilience
2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/TPIX9191

AI-based competitor dossiers as a strategic competitive advantage in the insurance industry

1 Dietmar Pfaff, 2 Sascha Pohl, 3 Patrick Hedfeld

University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · University of Technology · Goethe-University

Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…

Crisis ManagementInnovationOrganizational ChangeResiliencePhotovoltaics
2026 · Vol. 2 · Issue 2 · Research Articledoi: 10.61030/GAIP3103

Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market

Dietmar Pfaff, Olivia Diewald

University of Technology · RH University

Sustainability is becoming increasingly important in the consumer goods market and has a significant influence on the strategic orientation of companies. Especially in highly competitive and saturated markets, companies are faced with the challenge of differentiating themselves from…

Crisis ManagementOrganizational ChangeResilienceStrategic CommunicationGreen marketing
2026 · Vol. 2 · Issue 1 · Research Articledoi: 10.61030/FFAW4333

Problems Of Evaluating The Quality Of Management At Enterprises

Vladlena Zahynailo, Tetiana Hviniashvili

Oles Honchar Dnipro National University

The relevance of the study lies in the importance of effective management for achieving success and sustainability in the modern business environment. This article examines the concept of "ineffectiveness" in the context of organizational management and its impact…

GovernanceResilienceManagement effectivenessIneffectivenessOrganizational effectiveness
2026 · Vol. 2 · Issue 1 · Research Articledoi: 10.61030/VUQF2015

Cross-Cultural Challenges in Managing International Teams: How to Achieve Effective Collaboration

Daria Tashchi, Krystyna Tarasova

Odesa National Economic University

In today's globalized world, effective management of international teams is one of the critical success factors for multinational companies. However, cross-cultural differences often become a source of misunderstandings, conflicts, and reduced productivity. This article analyzes managers' main challenges…

PsychologyStrategic CommunicationCross-cultural managementinternational teamscultural barriers
2026 · Vol. 2 · Issue 1 · Research Articledoi: 10.61030/PITC5549

Formation of the Risks Assessment System of Enterprise Activities in the Conditions of Modern Challenges

Rustam Yuldashev, Roman Pavlov

Oles Honchar Dnipro National University

The paper examines the theoretical and practical aspects of the formation of a risk assessment system of enterprise activity in the conditions of modern challenges. The purpose of the article is the analysis and systematization of theoretical approaches…

PsychologyStrategic CommunicationRisk assessmentrisk managementrisk assessment system
2026 · Vol. 2 · Issue 1 · Perspectivedoi: 10.61030/FMKU5576

Between the Cost Crisis and the Energy Transition: Why PV Self-Sufficiency Is Becoming a Strategic Competitive Factor for Industry. Results of a Qualitative Study Comparing Germany and China

Dietmar Pfaff, Sascha Pohl, Patrick Hedfeld

University of Technology, Phnom Penh · FOM University of Applied Sciences for Economics & Management · and FOM University of Applied Sciences

Rising energy costs, volatile electricity markets, and geopolitical uncertainties are reshaping the economic conditions of the manufacturing industry. Energy is therefore no longer perceived merely as an operational input, but increasingly as a strategic factor affecting competitiveness, resilience,…

Crisis ManagementPsychologyResilienceStrategic CommunicationPhotovoltaics
2026 · Vol. 2 · Issue 1 · Perspectivedoi: 10.61030/HTYE7767

Current Challenges and Future Management Trends: Strategic Priorities and Global Perspectives

Yulia Shatova, Yuliia Stasiuk

Oles Honchar Dnipro National University

The article analyses the current state and prospects of development of domestic and international management. The main trends in management are considered, in particular, the impact of globalisation processes on business operations, the importance of technological innovations for…

Organizational ChangePsychologyStrategic CommunicationManagementdevelopment trends
2026 · Vol. 2 · Issue 1 · Research Articledoi: 10.61030/FTHU6891

Agricultural Product Export Management in the Conditions of Military Conflict

Valeria Dubyna (Sotula), Olha Prykhodko

Oles Honchar Dnipro National University

From the beginning of 2022 and in the following years, Ukrainian exporters face new challenges on international markets, which requires adaptation to changing trade conditions. The study shows that the demand for agricultural products remains stable, but the…

PsychologyStrategic CommunicationExportpromotionactivity
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