Agricultural Product Export Management in the Conditions of Military Conflict
Title
Agricultural Product Export Management in the Conditions of Military Conflict
Author
Valeria Dubyna (Sotula)
Student, Oles Honchar Dnipro National University, Dnipro, Ukrain
Author
Olha Prykhodko
Associate Professor, Director of the Educational and Methodical Center for Postgraduate Education, Oles Honchar Dnipro National University, Dnipro, Ukrain
Review Status
SINGLE-BLIND PEER-REVIEWED ARTICLE
This article has been evaluated and accepted through a formal single-blind peer-review process.
Journal / Publisher Details
Journal: International Journal of Psychology and Strategic Communication
Volume: 02, Issue 01 (2026)
DOI: https://doi.org/10.61030/FTHU6891
Abstract
From the beginning of 2022 and in the following years, Ukrainian exporters face new challenges on international markets, which requires adaptation to changing trade conditions. The study shows that the demand for agricultural products remains stable, but the structure of production is dominated by crop products, in particular grain and oil crops. The importance of reducing the share of agriculture in GDP and the importance of developing comprehensive marketing strategies to strengthen the position of the agricultural sector were noted. The article emphasizes the importance of implementing modern sales systems and marketing communications for the promotion of Ukrainian agricultural products. The use of cross-marketing as an effective strategy for agribusiness, which allows integrating product promotion into cooperation with other enterprises, is proposed. Various forms of cross-marketing that can increase sales and expand the customer base are considered. The importance of integrated marketing communications for creating a single message and increasing consumer confidence in Ukrainian products is emphasized. The conclusions emphasize the need for strategic planning and partnership, which will help increase the share of Ukrainian agricultural enterprises in international markets and strengthen their competitiveness.
Keywords
Export, promotion, activity, sales, competition, management.
How to Cite This Article
Dubyna (Sotula), V., & Prykhodko, O. (2026). Agricultural Product Export Management in the Conditions of Military Conflict. International Journal of Psychology and Strategic Communication, 2(1).
https://doi.org/10.61030/FTHU6891
Full Article (PDF)
https://ijpsc.org/journal/v02_i01/FTHU6891.pdf
Metadata and Info
- DOI: https://doi.org/10.61030/FTHU6891
- Publication Year: 2026
- License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/
- Published by: International Journal of Psychology and Strategic Communication
Article Intelligence
Agricultural Product Export Management in the Conditions of Military Conflict
Bibliographic metadata
Publisher profile
Journal identity
Article transparency
Crossref metadata check
- Record foundok
- Title depositedok
- Author metadata depositedmissing
- Affiliation metadata depositedopen
- ORCID metadata depositedopen
- Abstract depositedopen
- References depositedopen
- License metadata depositedopen
- Full-text / resource URL depositedok
- Funding metadata depositednot applicable
DOI / landing page validator
- DOI resolvesok
- Crossref URL availableok
- Crossref URL matches this pagemismatch
- Canonical URL availableok
- Canonical URL matches this pageok
- PDF link presentok
- PDF reachableok
Landing page: https://ijpsc.org/agricultural-product-export-management-in-the-conditions-of-military-conflict/. Last validator run: July 8, 2026 10:34 am.
Metadata integrity checklist
- DOI declared and linkedok
- Crossref record foundok
- OpenAlex record foundok
- Semantic Scholar record foundopen
- Peer-review status declaredok
- Archive / issue assignedok
- Submitted date declaredopen
- Accepted date declaredopen
- Publication date declaredok
- License declaredok
- Publisher website and contact declaredok
- Journal ISSN declaredok
- PDF / open access file detectedok
- ORCID metadata detectedopen
- Reference metadata detectedopen
External discovery links
Download metadata
Citation counts are not identical across scholarly databases. ResearchGate and general web discovery are provided as external lookup links only; this box does not scrape them. Last checked: July 7, 2026 9:45 pm.
Cite this article
Valeria Dubyna (Sotula) (2026). Agricultural Product Export Management in the Conditions of Military Conflict. International Journal of Psychology and Strategic Communication, 2(1). https://doi.org/10.61030/FTHU6891
Valeria Dubyna (Sotula) (2026) 'Agricultural Product Export Management in the Conditions of Military Conflict', International Journal of Psychology and Strategic Communication, 2(1). Available at: https://doi.org/10.61030/FTHU6891
Valeria Dubyna (Sotula). "Agricultural Product Export Management in the Conditions of Military Conflict." International Journal of Psychology and Strategic Communication 2(1) (2026). https://doi.org/10.61030/FTHU6891
@article{ValeriaDubynaSotula2026FTHU6891,
title = {Agricultural Product Export Management in the Conditions of Military Conflict},
author = {Valeria Dubyna (Sotula)},
journal = {International Journal of Psychology and Strategic Communication},
year = {2026},
volume = {2},
number = {1},
doi = {10.61030/FTHU6891},
url = {https://doi.org/10.61030/FTHU6891},
issn = {2941-5691}
}TY - JOUR
AU - Valeria Dubyna (Sotula)
TI - Agricultural Product Export Management in the Conditions of Military Conflict
JO - International Journal of Psychology and Strategic Communication
PY - 2026
VL - 2
IS - 1
SN - 2941-5691
DO - 10.61030/FTHU6891
UR - https://doi.org/10.61030/FTHU6891
ER -