Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland

Article Title

Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland

Author

Kozhukhar Anastasiia
Student of the Faculty of Management, Accounting and Information Technologies, Odesa National Economic University, Odesa, Ukraine
Email: kozu.haar@ukr.net

Journal Details

• Journal: International Journal of Psychology and Strategic Communication
• ISSN (Online): 2941-5691
• ISSN (Print): 2941-5705
• DOI: https://doi.org/10.61030/IJPSC.25.v01a14

Abstract

Ecotourism is a rapidly developing industry worldwide and has been attracting increasing attention in recent years. Compared to other countries, the promotion of ecotourism in Ukraine is still at an early stage. Nevertheless, efforts are being made to promote ecotourism in the country, particularly focusing on its natural and cultural heritage.​

This article examines the opportunities and methods for promoting ecotourism in Ukraine through Internet marketing, especially utilizing social networks and other online tools. It analyzes the experiences of countries where ecotourism is a popular sector in the tourism industry, such as Norway and Iceland.​

The study addresses the following tasks: identifying areas in Ukraine suitable for ecotourism development, considering the experiences of European countries; formulating strategies for promoting ecotourism in Ukraine using Internet marketing tools. General scientific methods are employed to obtain substantiated results and recommendations for promoting ecotourism in Ukraine.​

The paper highlights the theoretical aspects of ecotourism development, analyzes the experiences of Norway and Iceland in this area, and offers specific strategies and materials for promoting ecotourism in Ukraine.​

Keywords

ecotourism, tourist activity, marketing, promotion, Ukraine, Norway, Iceland​

How to Cite This Article

Kozhukhar, A. (2025). Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland. International Journal of Psychology and Strategic Communication, 1(14). https://doi.org/10.61030/IJPSC.25.v01a14​

Full Article (PDF)

https://ijpsc.org/journal/v01/14.pdf

Metadata and Info

• • DOI: https://doi.org/10.61030/IJPSC.25.v01a14
  • Published: 2025
  • License: CC BY 4.0 (if applicable)

@article{KozhukharAnastasiia2025IJPSC25v01a14,
  title = {Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland},
  author = {Kozhukhar Anastasiia and Student of the Faculty of Management, Accounting and Information Technologies, Odesa National Economic University, Odesa, Ukraine and Email: kozu.haar@ukr.net},
  journal = {International Journal of Psychology and Strategic Communication},
  year = {2025},
  doi = {10.61030/IJPSC.25.v01a14},
  url = {https://doi.org/10.61030/IJPSC.25.v01a14},
  issn = {2941-5691}
}

TY  - JOUR
AU  - Kozhukhar Anastasiia
AU  - Student of the Faculty of Management, Accounting and Information Technologies, Odesa National Economic University, Odesa, Ukraine
AU  - Email: kozu.haar@ukr.net
TI  - Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland
JO  - International Journal of Psychology and Strategic Communication
PY  - 2025
SN  - 2941-5691
DO  - 10.61030/IJPSC.25.v01a14
UR  - https://doi.org/10.61030/IJPSC.25.v01a14
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