International Journal of Psychology and Strategic Communication

ISSN 2941-5691 Online ISSN 2941-5705 Print Open Access Peer Reviewed Crossref DOI 10.61030
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    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/
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Marco Inderhees

IJPSC Author Profile

Marco Inderhees

Innovative University of Applied Sciences CologneGermany
First publication2025
IJPSC publications1
Latest publication2025
Co-authors0
Main research areasInnovation, Psychology, Strategic Communication

Scholarly Profile

Marco Inderhees is represented in the International Journal of Psychology and Strategic Communication with one publication in 2025. The IJPSC publication record is associated with Innovation, Psychology, and Strategic Communication. The latest contribution is “Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement” (2025). The affiliation recorded at the time of publication includes Innovative University of Applied Sciences Cologne.

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Latest IJPSC Contribution

2025 · Research Article

Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement

Marco Inderhees

In the context of strategic communication, co-creation has evolved into a vital method for building lasting customer relationships in digital environments. Amid declining efficiency of traditional marketing, brands increasingly adopt participatory models to engage audiences and foster loyalty (Prahalad & Ramaswamy, 2004; Jaakkola & Alexander, 2014). Social media plays a pivotal role in facilitating this shift, offering real-time interaction, content exchange, and collaborative innovation (Mahr et al., 2013; Sarkar &…

Strategic CommunicationSocial MediaCustomer LoyaltyEngagement Strategies
View article10.61030/BSRF2848Download PDF

IJPSC Publications (1)

TitleVolume / IssueYearDOITypeTopics
Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement n/a 2025 10.61030/BSRF2848 Research Article
InnovationPsychologyStrategic Communication

Publication Timeline

20251publication

Affiliations in IJPSC Publications

Affiliations refer to the information recorded at the time of publication and do not necessarily represent the author's current position.

Inderhees, Marco

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Topics Innovation, Psychology, Strategic Communication

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