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Strategies for Change, Innovation & Transformation

Next Round Table INU-DNU Round Table: Systemic Change, Risk, Resilience and Strategic Communication Wednesday, 4 November 2026, 14:00 Cologne

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Natascha Eckert

Author

Natascha Eckert

Corporate Technology University Relations, Germany

1 article in IJPSC · 2025 · 1 co-author

Publications in IJPSC

2025

  1. Research Article

    Peter Egorov, Natascha Eckert

    Abstract

    University–Industry Collaboration (UIC) has been a well-established field of research for over 50 years, offering valuable insights into best practices, precursors, and supporting factors. Importantly, it recognizes industry partners as proactive contributors. However, a comprehensive understanding of how the industry itself approaches UIC remains limited. To address this gap, the present study investigates collaboration strategies used by industry when engaging with higher education institutions (HEIs). It defines ideal types of industrial collaborators and illustrates their distinctive engagement approaches. In doing so, it sheds light on how enterprises structure their partnerships with academia. Methodologically, the study adopts a qualitative, inductive approach. We conducted 20 semi-structured interviews with senior managers and strategic decision-makers from large enterprises actively engaged in academic collaboration. For analytical rigor, we followed the method outlined by Gioia et al. (2013). Subsequently, we developed a typology using the framework proposed by Doty and Glick (1994). As a result, the analysis introduces a novel typology of industrial collaboration ideals. This framework enhances our understanding of the complex and multidimensional nature of UIC from the industry’s perspective. Moreover, it allows for...

    Keywords University–Industry Collaboration; Typology; Strategic engagement; Knowledge transfer; Co-creation; Industry strategy; Academic partnerships

Research areas

  • Psychology 1
  • Strategic Communication 1

Article keywords University–Industry Collaboration; Typology; Strategic engagement; Knowledge transfer; Co-creation; Industry strategy; Academic partnerships

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Affiliations

InstitutionCountryYearsArticles
Corporate Technology University Relations Germany 2025 1

As stated in the articles at the time of publication; not necessarily the current position.

Co-authors

Compiled from IJPSC article metadata · updated ← All authors