Skip to content

Strategies for Change, Innovation & Transformation

Next Round Table INU-DNU Round Table: Systemic Change, Risk, Resilience and Strategic Communication Wednesday, 4 November 2026, 14:00 Cologne

in --d --h --m --s now live

Register Program

Research Article

Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Alina Ribalko, Tetiana Grynko

International Journal of Psychology and Strategic Communication, Vol. 1, No. 2, pp. 187–196, 2025

https://doi.org/10.61030/QWBC9481

review
double-blind
access
open
license
CC-BY-4.0
year
2025
doi
registered

Article PDF

Abstract

The article discusses theoretical approaches to the application of behavioral finance in investment portfolio management. The purpose of the work is to analyze the concepts and methods proposed within the framework of behavioral finance to improve investment portfolio management. The main cognitive biases of investors and their impact on portfolio formation are analyzed. Theoretical strategies for overcoming behavioral errors in asset selection and capital allocation are considered. The conceptual foundations of the role of financial consultants in the application of the principles of behavioral finance in portfolio management have been studied. The importance of taking behavioral factors into account in theoretical models for the development of investment products and services focused on the optimization of portfolio investments is substantiated.

Double-blind peer reviewOpen AccessCC BY 4.0Published 2025DOI registered

Theoretical Approaches to the ApplicationTitel:

Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Authors:

Alina Ribalko, Student, Oles Honchar Dnipro National University
Tetiana Grynko, Dr. of Economics, Professor, Dean of the Faculty of Economics, Oles Honchar Dnipro National University

Journal: International Journal of Psychology and Strategic Communication
ISSN: 2941-5691 (Online), 2941-5705 (Print)
DOI: https://doi.org/10.61030/QWBC9481

Abstract
The article discusses theoretical approaches to the application of behavioral finance in investment portfolio
management. The purpose of the work is to analyze the concepts and methods proposed within the framework of
behavioral finance to improve investment portfolio management. The main cognitive biases of investors and their
impact on portfolio formation are analyzed. Theoretical strategies for overcoming behavioral errors in asset
selection and capital allocation are considered. The conceptual foundations of the role of financial consultants in
the application of the principles of behavioral finance in portfolio management have been studied. The importance
of taking behavioral factors into account in theoretical models for the development of investment products and
services focused on the optimization of portfolio investments is substantiated.

Keywords
Behavioral finance, Cognitive biases, Portfolio optimization

How to Cite This Article
Ribalko, A., & Grynko, T. (2025). Theoretical approaches to the application of behavioral finance in investment portfolio management. International Journal of Psychology and Strategic Communication, 3. https://doi.org/10.61030/QWBC9481

Full Article (PDF)
https://ijpsc.org/journal/data/23_Rybalko_DNU.pdf

Metadata and Info
DOI: https://doi.org/10.61030/QWBC9481
Year: 2025
License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/

IJPSC Citation Tools

Cite this article

10.61030/QWBC9481

Alina Ribalko, & Tetiana Grynko (2025). Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management. International Journal of Psychology and Strategic Communication. https://doi.org/10.61030/QWBC9481