International Journal of Psychology and Strategic Communication

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Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Article Title

Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management

Authors

Alina Rybalko
Oles Honchar Dnipro National University, Dnipro, Ukraine

Tetiana Grynko
Doctor of Economics, Professor, Dean of the Faculty of Economics, Oles Honchar Dnipro National University, Dnipro, Ukraine

Journal Details

Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705 (if capable)
DOI: https://doi.org/10.61030/QWBC9481

Abstract

This article discusses theoretical approaches to the application of behavioral finance in investment portfolio management. The purpose of the work is to analyze the concepts and methods proposed within the framework of behavioral finance to improve investment portfolio management. The main cognitive biases of investors and their impact on portfolio formation are analyzed. Theoretical strategies for overcoming behavioral errors in asset selection and capital allocation are considered. The conceptual foundations of the role of financial consultants in the application of the principles of behavioral finance in portfolio management have been studied. The importance of taking behavioral factors into account in theoretical models for the development of investment products and services focused on the optimization of portfolio investments is substantiated.

Keywords

Behavioral finance, Investment portfolio management, Cognitive biases, Portfolio optimization

How to Cite This Article

Rybalko, A., & Grynko, T. (2025). Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management. International Journal of Psychology and Strategic Communication, 187. https://doi.org/10.61030/QWBC9481

Full Article (PDF)

https://ijpsc.org/journal/data/23_Rybalko_DNU.pdf

Metadata and Info

DOI: https://doi.org/10.61030/QWBC9481
Published: 2025
License: CC BY 4.0 (if applicable)

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