International Journal of Psychology and Strategic Communication

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Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis

Article Title

Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis

Authors

Anna Zhurakovska
Student, Oles Honchar Dnipro National University, Dnipro, Ukraine

Tatyana Olyinik
Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University, Dnipro, Ukraine

Journal Details

Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/DYOV8050

Abstract

The article defines the problems faced by industrial enterprises due to the crisis situation associated with a full-scale invasion of Ukraine. Measures are proposed to improve the economic situation at enterprises, in particular by attracting investment, which can become the basis for additional opportunities for economic growth and sustainability in conditions of financial instability.

The article also substantiates the expediency of applying a strategic approach to the investment activity of an enterprise. The analysis of the dynamics of production volumes at industrial enterprises and their analysis of the dynamics of their financial results is carried out. A scientific and methodological approach to assessing the effectiveness of Strategic Investment Management at enterprises in times of crisis is proposed.

In addition, based on the results of the analysis of theoretical approaches to assessing the effectiveness of Strategic Investment Management in enterprises, the article offers a set of indicators for effective strategic investment management.

Keywords

industrial enterprise, investment activity, full-scale invasion, crisis, strategic management

How to Cite This Article

Zhurakovska, A., & Olyinik, T. (2025). Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis. International Journal of Psychology and Strategic Communication, 310. https://doi.org/10.61030/DYOV8050

Full Article (PDF)

https://ijpsc.org/journal/data/24_Zhurakovska_DNU.pdf

24_Zhurakovska_DNU

Metadata and Info

DOI: https://doi.org/10.61030/DYOV8050
Published: 2025
License: CC BY 4.0 (if applicable)
https://creativecommons.org/licenses/by/4.0/

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