Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis
Article Title
Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis
Authors
Anna Zhurakovska
Student, Oles Honchar Dnipro National University, Dnipro, Ukraine
Tatyana Olyinik
Associate Professor, Department of Economics, Entrepreneurship and Enterprise Management, Oles Honchar Dnipro National University, Dnipro, Ukraine
Journal Details
Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/DYOV8050
Abstract
The article defines the problems faced by industrial enterprises due to the crisis situation associated with a full-scale invasion of Ukraine. Measures are proposed to improve the economic situation at enterprises, in particular by attracting investment, which can become the basis for additional opportunities for economic growth and sustainability in conditions of financial instability.
The article also substantiates the expediency of applying a strategic approach to the investment activity of an enterprise. The analysis of the dynamics of production volumes at industrial enterprises and their analysis of the dynamics of their financial results is carried out. A scientific and methodological approach to assessing the effectiveness of Strategic Investment Management at enterprises in times of crisis is proposed.
In addition, based on the results of the analysis of theoretical approaches to assessing the effectiveness of Strategic Investment Management in enterprises, the article offers a set of indicators for effective strategic investment management.
Keywords
industrial enterprise, investment activity, full-scale invasion, crisis, strategic management
How to Cite This Article
Zhurakovska, A., & Olyinik, T. (2025). Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis. International Journal of Psychology and Strategic Communication, 310. https://doi.org/10.61030/DYOV8050
Full Article (PDF)
https://ijpsc.org/journal/data/24_Zhurakovska_DNU.pdf
Metadata and Info
DOI: https://doi.org/10.61030/DYOV8050
Published: 2025
License: CC BY 4.0 (if applicable)
https://creativecommons.org/licenses/by/4.0/
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Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis
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Cite this article
Anna Zhurakovska, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, & Tatyana Olyinik (2025). Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis. International Journal of Psychology and Strategic Communication. https://doi.org/10.61030/DYOV8050
Anna Zhurakovska, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, & Tatyana Olyinik (2025) 'Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis', International Journal of Psychology and Strategic Communication. Available at: https://doi.org/10.61030/DYOV8050
Anna Zhurakovska, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, & Tatyana Olyinik. "Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis." International Journal of Psychology and Strategic Communication (2025). https://doi.org/10.61030/DYOV8050
@article{AnnaZhurakovska2025DYOV8050,
title = {Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis},
author = {Anna Zhurakovska and Student, Oles Honchar Dnipro National University, Dnipro, Ukraine and Tatyana Olyinik},
journal = {International Journal of Psychology and Strategic Communication},
year = {2025},
doi = {10.61030/DYOV8050},
url = {https://doi.org/10.61030/DYOV8050},
issn = {2941-5691}
}TY - JOUR
AU - Anna Zhurakovska
AU - Student, Oles Honchar Dnipro National University, Dnipro, Ukraine
AU - Tatyana Olyinik
TI - Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis
JO - International Journal of Psychology and Strategic Communication
PY - 2025
SN - 2941-5691
DO - 10.61030/DYOV8050
UR - https://doi.org/10.61030/DYOV8050
ER -