Publications in IJPSC

2025

1. Research Article

   The Role of Organizational Culture in Forming the Development Strategy of the Enterprise

   Oleksandr Zhornyk, Tetiana Hviniashvili

   doi:10.61030/IJPSC.25.v01a02 PDF

   Abstract

   In the context of a modern business environment characterized by instability, rapid changes, and high competition, enterprises must seek new ways to enhance competitiveness. Organizational culture determines a company's flexibility and adaptability to changes, which is critically important for effectively forming a company's development strategy. Only companies that can quickly and effectively adapt to new conditions become market leaders.​ This article aims to deepen the understanding of the relationship between organizational culture and the processes of forming a company's development strategy under conditions of uncertainty and a changing external environment. The study analyzes the impact of organizational culture on the formation of the company's development strategy in the evolving external business environment. Key aspects of organizational culture, such as leadership, communications, values, and norms, are considered, along with their correlation with the processes of developing the company's strategy. Practical recommendations on forming the company's development strategy have been developed, which can be applied in the practice of domestic business structures.​

   Keywords organizational culture; strategic management; changing business environment; enterprise strategy; adaptation to changes; key success factors​

Research areas

• Crisis Management 1
• Organizational Change 1
• Psychology 1
• Strategic Communication 1

Article keywords organizational culture; strategic management; changing business environment; enterprise strategy; adaptation to changes; key success factors​

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Affiliations

As stated in the articles at the time of publication; not necessarily the current position.

Co-authors

• Tetiana Hviniashvili 1