International Journal of Psychology and Strategic Communication

ISSN 2941-5691 Online ISSN 2941-5705 Print Open Access Peer Reviewed Crossref DOI 10.61030
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    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/
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Olivia Diewald

IJPSC Author Profile

Olivia Diewald

First publication2026
IJPSC publications1
Latest publication2026
Co-authors1
Main research areasCrisis Management, Organizational Change, Resilience

Scholarly Profile

Olivia Diewald is represented in the International Journal of Psychology and Strategic Communication with one publication in 2026. The IJPSC publication record is associated with Crisis Management, Organizational Change, Resilience, and Strategic Communication. The latest contribution is “Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market” (2026). The linked publications include collaboration with Dietmar Pfaff.

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Latest IJPSC Contribution

2026 · Vol. 2, Issue 2 · Research Article

Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market

Dietmar Pfaff, Olivia Diewald

Sustainability is becoming increasingly important in the consumer goods market and has a significant influence on the strategic orientation of companies. Especially in highly competitive and saturated markets, companies are faced with the challenge of differentiating themselves from competitors through ecological and sustainable positioning. This thesis examines the possibilities and limits of green marketing in the competitive consumer goods market and analyzes how competitive intelligence (CI) can support companies in…

Green marketingcompetitive intelligenceopportunities for differentiationpositioningcompetitive consumer goods market.
View article10.61030/GAIP3103Download PDF

IJPSC Publications (1)

TitleVolume / IssueYearDOITypeTopics
Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market Vol. 2, Issue 2 2026 10.61030/GAIP3103 Research Article
Crisis ManagementOrganizational ChangeResilienceStrategic Communication

Publication Timeline

20261publication

Co-authors (1)

Dietmar Pfaff

1 joint publication

Crisis ManagementOrganizational ChangeResilienceStrategic Communication

Diewald, Olivia

Last update

Published

Category Author Directory

Topics Crisis Management, Organizational Change, Resilience, Strategic Communication

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