Innovative University of Applied Sciences Cologne

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INU Köln · Germany

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2025Publication range

Innovation Psychology Strategic Communication

Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement 2025 · Prof. Dr. Marco Inderhees; Department of Social Media Management, INU - Innovative University of Applied Sciences, Cologne, Germany; Email: marco.inderhees@inu.de https://doi.org/10.61030/BSRF2848

Latest publications

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Dietmar Pfaff & Franziska Abels (2026). From Data to Meaning: Integrating Market Intelligence and Sensemaking into Strategic Decision-Making doi:10.61030/TENI9339
Dietmar Pfaff, Sascha Pohl & Patrick Hedfeld (2026). AI-based competitor dossiers as a strategic competitive advantage in the insurance industry doi:10.61030/TPIX9191
Dietmar Pfaff & Olivia Diewald (2026). Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market doi:10.61030/GAIP3103
Vladlena Zahynailo & Tetiana Hviniashvili (2026). Problems Of Evaluating The Quality Of Management At Enterprises doi:10.61030/FFAW4333
Daria Tashchi & Krystyna Tarasova (2026). Cross-Cultural Challenges in Managing International Teams: How to Achieve Effective Collaboration doi:10.61030/VUQF2015
Rustam Yuldashev & Roman Pavlov (2026). Formation of the Risks Assessment System of Enterprise Activities in the Conditions of Modern Challenges doi:10.61030/PITC5549
Dietmar Pfaff, Sascha Pohl & Patrick Hedfeld (2026). Between the Cost Crisis and the Energy Transition: Why PV Self-Sufficiency Is Becoming a Strategic Competitive Factor for Industry. Results of a Qualitative Study Comparing Germany and China doi:10.61030/FMKU5576
Yulia Shatova & Yuliia Stasiuk (2026). Current Challenges and Future Management Trends: Strategic Priorities and Global Perspectives doi:10.61030/HTYE7767

Pfaff, D. & Abels, F. (2026) From Data to Meaning: Integrating Market Intelligence and Sensemaking into Strategic Decision-Making. https://doi.org/10.61030/TENI9339
Pfaff, D., & Hedfeld, P., & Meister, M. (2026).AI-based competitor dossiers as a strategic competitive advantage in the insurance industry. https://doi.org/10.61030/TPIX9191
Pfaff, D., & Diewald, O. (2026). Possibilities And Limits Of Green Marketing Based On Competitive Intelligence. An Analysis Of Ecological Differentiation Potentials For Positioning In The Competitive Consumer Goods Market. https://doi.org/10.61030/GAIP3103
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Zahynailo, V., & Hviniashvili, T. (2026). Problems of Evaluating the Quality of Management at Enterprises. https://doi.org/10.61030/FFAW4333
Tashchi, D., & Tarasova, K. (2026). Cross-Cultural Challenges in Managing International Teams: How to Achieve Effective Collaboration. https://doi.org/10.61030/VUQF2015
Yuldashev, R., & Pavlov, R. (2026). Formation of the Risks Assessment System of Enterprise Activities in the Conditions of Modern Challenges. https://doi.org/10.61030/PITC5549
Pfaff, D., Pohl, S., & Hedfeld, P. (2026). Between the Cost Crisis and the Energy Transition: Why PV Self-Sufficiency Is Becoming a Strategic Competitive Factor for Industry. Results of a Qualitative Study Comparing Germany and China. https://doi.org/10.61030/FMKU5576
Shatova, Y., & Stasiuk, Y. (2026). Current Challenges and Future Management Trends: Strategic Priorities and Global Perspectives. https://doi.org/10.61030/HTYE7767
Dubyna (Sotula), V., & Prykhodko, O. (2026). Agricultural Product Export Management in the Conditions of Military Conflict. https://doi.org/10.61030/FTHU6891
Skitchenko, Y., & Gviniashvili, T. (2026). Personnel Management in the Conditions of Military Conflict: Experience of Ukrainian Companies and Problem Solving Ways. https://doi.org/10.61030/FXYS3808
Sokolova, K., & Grynko, T. (2026). The Role of Corporate Management in the Sustainable Development of an International Company. https://doi.org/10.61030/XTBL8115
Sovhyr, K., & Sokol, P. (2026). International Management as a Factor of Increasing Economic Growth in Ukraine during the War. https://doi.org/10.61030/RMRU3892
Pozniakova, T., & Cherkashina, T. (2026). Features of Strategic Management of Transnational Corporations. https://doi.org/10.61030/BZJI6190
Pozniakova, T., & Cherkashina, T. (2026). Features of Strategic Management of Transnational Corporations. https://doi.org/10.61030/BZJI6190
Pavliuk, A., & Hrinchenko, R. (2026). Personnel Management Systems in Ukraine: Challenges, Opportunities and Trends. https://doi.org/10.61030/BZZW7643
Shchytovska, B., & Hviniashvili, T. (2026). Features of Strategic Enterprise Management under the Conditions of Marital State. https://doi.org/10.61030/IDNC9187
Mammadova, E., & Litvinova, V. (2026). The Use of Innovation Management at the Enterprise.
https://doi.org/10.61030/UANT9537
Pelina, T., & Dzhusov, O. (2026). Using the Features of the Presidential Election Cycle to Identify the Dominant Trend in Global Stock Markets. https://doi.org/10.61030/AXJA6245
Semenchova, A., & Tarasova, K. (2026). International M&A Strategies as a Factor in Strengthening the Competitiveness of TNC. https://doi.org/10.61030/SLKX3909
Miteva, V., & Orlenko, O. (2026). Instruments of International Management as Necessary Components of TNC Development. https://doi.org/10.61030/CZBW1184
Chychotka, V. (2026). Modern Approaches to Enterprise Strategic Management Based on the Strategic Potential Assessment. https://doi.org/10.61030/XLAJ5367
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Egorov, P. (2025). Partnering with academia: Indirect indicators of success. https://doi.org/10.61030/MTCR3782
Pfaff, D.;Dang, M. A. (2025). Digital Leadership in Medical Technology - Developing an Innovative Competency Profile for Successful Leadership in the Digital Age. https://doi.org/10.61030/CZHY1883
Inderhees, M. (2025). Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement. International Journal of Psychology and Strategic Communication, 458. https://doi.org/10.61030/BSRF2848
Egorov, P., & Eckert, N. (2025). Typology of Industrial Collaborative Ideals: How Industry Approaches University–Industry Collaboration (UIC). 432. https://doi.org/10.61030/NKCS9124
Kravchenko, V., & Dzhusov, O. (2025). The influence of the government on globalization processes in Ukraine: Analysis of the current situation. 423. https://doi.org/10.61030/LMFZ8650
Buderchyk, A., & Cherkashyna, T. (2025). Ethics and Corporate Social Responsibility in the Era of Globalization: Compliance of International Companies. 415. https://doi.org/10.61030/FUTL6253
Levandovska, V., & Litvinova, V. (2025). Ethical Aspects of Implementing Artificial Intelligence and Automation: Analysis of Economic and Social Impacts. 409. https://doi.org/10.61030/AQRM2735
Havryliuk, Y., & Zherdetska, L. (2025). ESG Risks in the Activities of International Banking Groups: Evidence from Ukraine. 398. https://doi.org/10.61030/MHLU2636
Yakovlieva, V., & Orlenko, O. (2025). Modern Challenges for Companies in the Context of Business Internationalization. 390. https://doi.org/10.61030/CVDT2672
Panaiet, O., & Tarasova, K. (2025). Comparative Analysis of Huawei’s Strategy: From the US Ban to New Market Opportunities. 382. https://doi.org/10.61030/YLLA9573
Bragina, A., & Cherkashina, T. (2025). Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade. 372. https://doi.org/10.61030/FGNV4518
Pozniakova, A., & Tarasova, K. (2025). Adaptation of the Marketing Mix as a Component of the Strategy of Entering a New Market. 363. https://doi.org/10.61030/BSUM4753
Plokhotniuk, K., & Tarasova, K. (2025). Corporate Social Responsibility (CSR) in an International Aspect. 354. https://doi.org/10.61030/ANDS4543
Faraonov, Y., & Tarasova, K. (2025). Global Expansion Strategy of Tesla: Challenges and Opportunities. 348. https://doi.org/10.61030/GAJO4415
Dzhyha, L., & Dzhusov, O. (2025). International recruitment strategies in international companies: Expatriate recruitment experience and its impact on organizational performance. 339. https://doi.org/10.61030/QGXV4056
Afanasieva, V., & Orlenko, O. (2025). Features of personnel management in transnational corporations. 330. https://doi.org/10.61030/GROD8569
Zhurakovska, A.; Olyinik, A. (2025): Assessment of the Effectiveness of Strategic Management of Investment Activities of Enterprises in Times of Crisis. 310. https://doi.org/10.61030/DYOV8050
Shvedenko, T.; Litvinova, V. (2025): Digital Transformation in International Management: How Technology Is Changing the Management of Global Operations. 302. https://doi.org/10.61030/LSAE4668
Stoianov, V.; Ukhanova, I. (2025): Creation and Managing of Added Value Chains in the Conditions of Globalization. 292. https://doi.org/10.61030/EEUU1813
Pyvovarska, A.; Voronova, O. (2025): Optimization of International Logistics Processes as a Strategy for Increasing the Efficiency of the International Management of Ukrainian Companies. 284. https://doi.org/10.61030/NUYP8380
Kosman, A.; Pashchenko, O. (2025): Current Trends in the Development of EU Foreign Trade in Metallurgical Products. 277. https://doi.org/10.61030/KQLY5228
Mykhailenko, O.; Pavlov, R. (2025): International Trade in Medical Goods: Lessons from the COVID-19 Pandemic. 266. https://doi.org/10.61030/YCOJ2940
Slobodian, M.; Ukhanova, I. (2025): Problems of International Management of Ukraine’s Foreign Trade Policy in Trade in Goods in the Context of Integration with the EU. 257. https://doi.org/10.61030/IIHR4637
Kyrmykchy, S.; Husenko, O. (2025): The AI’s Ethical Use Features in the Conditions of International Business Management Implementation. 250. https://doi.org/10.61030/SIWG4068
Salamanina, S.; Meshko, N. (2025): Strategies for Managing Remote Teams in International Enterprises. 221. https://doi.org/10.61030/UUMA1480
Zaitseva, A.; Litvinova, V. (2025): Managing Cross-Cultural Conflicts in International Corporations. 211. https://doi.org/10.61030/EUXO7362
Bilokoz, T.; Voronova, O. (2025): Adapting International Management Strategies to Local Cultures: Challenges and Opportunities. 204. https://doi.org/10.61030/SYRP7402
Kolachko, M.; Voronova, O. (2025): A Comparative Analysis of Standardization and Adaptation of International Marketing Mix. 197. https://doi.org/10.61030/JOZE3837
Rybalko, A.; Grynko, T. (2025): Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management. 187. https://doi.org/10.61030/QWBC9481
Kovalova, D.; Grynko, T. (2025): Strategic Management of Enterprises as a Key Component of Management Systems. 177. https://doi.org/10.61030/JMQT4803
Korovina, A.; Hrinchenko, R. (2025): Crisis Management in International Companies: How to Respond to Global Challenges. 165. https://doi.org/10.61030/CZHA6461
Balachina, Y. (2025). Gender Equality in Personnel Recruitment and Selection Processes 01(01), 137. https://doi.org/10.61030/IJPSC.25.v01a15
Mamedova, D., Dzhusov O. (2025). Business Ethics in Media Management, 145. https://doi.org/10.61030/IJPSC.25.v01a16
Zhornyk, O. (2025). The Importance of Smart Cities: Challenges, Opportunities, and Implementation Strategies, 21. https://doi.org/10.61030/IJPSC.25.v01a02
Dieser, K.-H. (2025). The Importance of Smart Cities: Challenges, Opportunities and Implementation Strategies, 243. https://doi.org/10.61030/IJPSC.25.v02pp03
Dieser, K.-H. (2025). Transformation of the Steel Industry: Strategies for Climate-Neutral Production, 237. https://doi.org/10.61030/IJPSC.25.v02pp02
Pfaff, D.; Hedfeld, P. (2025). Smart AI Energy: Artificial Intelligence for the Optimization of Renewable Energies – Education, Research and Future Prospects, 230. https://doi.org/10.61030/IJPSC.25.v02pp01