Article TitleAdaptation of the Marketing Mix as a Component of the Strategy of Entering a New Market AuthorsAnastasiia PozniakovaStudent, Odesa National Economic University, Odesa, Ukraine Krystyna TarasovaPhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine Journal DetailsJournal: International Journal of Psychology and Strategic CommunicationISSN (Online): 2941-5691ISSN (Print): 2941-5705DOI: https://doi.org/10.61030/BSUM4753 Abstract The article examines the strategic significance and specific features of adapting the marketing mix in international markets. The relevance of the topic stems from the increasing pace of globalization and companies’ growing ambition to expand beyond their national…
