Mariia Kolachko
Mariia Kolachko
Scholarly Profile
Mariia Kolachko is represented in the International Journal of Psychology and Strategic Communication with one publication in 2025. The IJPSC publication record is associated with Organizational Change, Psychology, and Strategic Communication. The latest contribution is “A Comparative Analysis of Standardization and Adaptation of International Marketing Mix” (2025). The linked publications include collaboration with Olena Voronova. The affiliation recorded at the time of publication includes Odesa National Economic University.
Latest IJPSC Contribution
A Comparative Analysis of Standardization and Adaptation of International Marketing Mix
Mariia Kolachko, Olena Voronova
This article presents a comparative analysis of standardization and adaptation within the international marketing mix, focusing on the ongoing debate surrounding these strategies in global market operations. The topic is particularly relevant due to the growing complexity multinational enterprises face when managing marketing across diverse cultural, economic, and regulatory environments. The study aims to assess the advantages and disadvantages of both approaches and to identify the factors that influence a…
IJPSC Publications (1)
| Title | Volume / Issue | Year | DOI | Type | Topics |
|---|---|---|---|---|---|
| A Comparative Analysis of Standardization and Adaptation of International Marketing Mix | n/a | 2025 | 10.61030/JOZE3837 | Research Article | Organizational ChangePsychologyStrategic Communication |
Publication Timeline
Affiliations in IJPSC Publications
Affiliations refer to the information recorded at the time of publication and do not necessarily represent the author's current position.
Odesa National Economic University
Ukraine
- Publications
- 1
- Period
- 2025
Co-authors (1)
Olena Voronova
1 joint publication
About the Author
Mariia Kolachko is represented in the International Journal of Psychology and Strategic Communication with one publication in 2025. The IJPSC publication record is associated with Organizational Change, Psychology, and Strategic Communication. The latest contribution is “A Comparative Analysis of Standardization and Adaptation of International Marketing Mix” (2025). The linked publications include collaboration with Olena Voronova. The affiliation recorded at the time of publication includes Odesa National Economic University.
Research Profile
Atlas areas
Kolachko, Mariia
Last update
Published
Category Author Directory
Topics Organizational Change, Psychology, Strategic Communication