Olena Voronova
Olena Voronova
Associate Professor
Scholarly Profile
Olena Voronova is represented in the International Journal of Psychology and Strategic Communication with 3 publications published between 2025. The IJPSC publication record is associated with Psychology, Strategic Communication, Organizational Change, and Crisis Management. The latest contribution is “A Comparative Analysis of Standardization and Adaptation of International Marketing Mix” (2025). The linked publications include collaboration with Mariia Kolachko, Timofii Bilokoz, and Anastasiia Pyvovarska. The affiliation recorded at the time of publication includes Odesa National Economic University.
Latest IJPSC Contribution
A Comparative Analysis of Standardization and Adaptation of International Marketing Mix
Mariia Kolachko, Olena Voronova
This article presents a comparative analysis of standardization and adaptation within the international marketing mix, focusing on the ongoing debate surrounding these strategies in global market operations. The topic is particularly relevant due to the growing complexity multinational enterprises face when managing marketing across diverse cultural, economic, and regulatory environments. The study aims to assess the advantages and disadvantages of both approaches and to identify the factors that influence a…
IJPSC Publications (3)
| Title | Volume / Issue | Year | DOI | Type | Topics |
|---|---|---|---|---|---|
| A Comparative Analysis of Standardization and Adaptation of International Marketing Mix | n/a | 2025 | 10.61030/JOZE3837 | Research Article | Organizational ChangePsychologyStrategic Communication |
| Adapting International Management Strategies to Local Cultures: Challenges and Opportunities | n/a | 2025 | 10.61030/SYRP7402 | Research Article | Crisis ManagementOrganizational ChangePsychologyStrategic Communication |
| Optimization of International Logistics Processes as a Strategy for Increasing the Efficiency of the International Management of Ukrainian Companies | n/a | 2025 | 10.61030/NUYP8380 | Research Article | Crisis ManagementInnovationPsychologyStrategic Communication |
Publication Timeline
Affiliations in IJPSC Publications
Affiliations refer to the information recorded at the time of publication and do not necessarily represent the author's current position.
Odesa National Economic University
Ukraine
- Publications
- 3
- Period
- 2025
Co-authors (3)
Mariia Kolachko
1 joint publication
Timofii Bilokoz
1 joint publication
Anastasiia Pyvovarska
1 joint publication
About the Author
Olena Voronova is represented in the International Journal of Psychology and Strategic Communication with 3 publications published between 2025. The IJPSC publication record is associated with Psychology, Strategic Communication, Organizational Change, and Crisis Management. The latest contribution is “A Comparative Analysis of Standardization and Adaptation of International Marketing Mix” (2025). The linked publications include collaboration with Mariia Kolachko, Timofii Bilokoz, and Anastasiia Pyvovarska. The affiliation recorded at the time of publication includes Odesa National Economic University.
Research Profile
Atlas areas
Article keywords
Voronova, Olena
Last update
Published
Category Author Directory
Topics Psychology, Strategic Communication, Organizational Change, Crisis Management, Innovation