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Strategies for Change, Innovation & Transformation

Next Round Table INU-DNU Round Table: Systemic Change, Risk, Resilience and Strategic Communication Wednesday, 4 November 2026, 14:00 Cologne

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Maryna Zaitseva

Author

Maryna Zaitseva

Odesa National Economic University, Ukraine

1 article in IJPSC · 2025 · 1 co-author

Publications in IJPSC

2025

  1. Research Article

    Maryna Zaitseva, Olha Orlenko

    Abstract

    The article discusses the problems of change management at enterprises during martial law. Unfortunately, the martial law still continues in Ukraine and does not allow enterprises to use all opportunities to their full potential. Companies must quickly respond to external and internal factors in order to continue their operation. The scientific work analyzed the opportunities that Ukraine and other countries provide to Ukrainian enterprises to support their activities. The main challenges faced by businesses were also identified. In addition, recommendations were provided on the adaptation of enterprises to the current situation. The research was carried out using scientific methods: analysis, synthesis, and deduction. The practical value of this study is to provide recommendations on how organizations can apply this concept in order to improve the quality of their financial performance.​

    Keywords change management; enterprise; martial law; Ukrainian economy; support of Ukrainian enterprises​

Research areas

  • Organizational Change 1
  • Psychology 1
  • Resilience 1
  • Strategic Communication 1

Article keywords change management; enterprise; martial law; Ukrainian economy; support of Ukrainian enterprises​

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Affiliations

InstitutionCountryYearsArticles
Odesa National Economic University Ukraine 2025 1

As stated in the articles at the time of publication; not necessarily the current position.

Co-authors

Compiled from IJPSC article metadata · updated ← All authors