Publications in IJPSC

2025

1. Research Article

   Ecotourism Development in Ukraine: Opportunities for Promotion Through Social Media and Internet Marketing, Based on the Examples of Norway and Iceland

   Anastasiia Kozhukhar

   doi:10.61030/IJPSC.25.v01a14 PDF

   Abstract

   Ecotourism is a rapidly developing industry worldwide and has been attracting increasing attention in recent years. Compared to other countries, the promotion of ecotourism in Ukraine is still at an early stage. Nevertheless, efforts are being made to promote ecotourism in the country, particularly focusing on its natural and cultural heritage.​ This article examines the opportunities and methods for promoting ecotourism in Ukraine through Internet marketing, especially utilizing social networks and other online tools. It analyzes the experiences of countries where ecotourism is a popular sector in the tourism industry, such as Norway and Iceland.​ The study addresses the following tasks: identifying areas in Ukraine suitable for ecotourism development, considering the experiences of European countries; formulating strategies for promoting ecotourism in Ukraine using Internet marketing tools. General scientific methods are employed to obtain substantiated results and recommendations for promoting ecotourism in Ukraine.​ The paper highlights the theoretical aspects of ecotourism development, analyzes the experiences of Norway and Iceland in this area, and offers specific strategies and materials for promoting ecotourism in Ukraine.​

   Keywords ecotourism; tourist activity; marketing; promotion; Ukraine; Norway; Iceland​

Research areas

• Psychology 1
• Strategic Communication 1

Article keywords ecotourism; tourist activity; marketing; promotion; Ukraine; Norway; Iceland​

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Affiliations

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