Title Modern Approaches to Enterprise Strategic Management Based on the Strategic Potential Assessment Author Valeriy Chychotka PhD Student, Oles Honchar Dnipro National University, Dnipro, Ukraine Email: chychotka_valeriy@meta.ua Journal / Publisher Details Journal: International Journal of Psychology and Strategic Communication Volume: 02, Issue 01 (2026) DOI: https://doi.org/10.61030/XLAJ5367 Abstract The article demonstrates that in conditions of military and economic instability, the traditional paradigm of strategic management, based on long-term fixed planning, loses its effectiveness and requires transformation in the direction of adaptive management. The feasibility of transitioning from planning results to managing…
