Publications in IJPSC

2025

1. Research Article

   Business Ethics in Media Management: Challenges and Prospects

   Daryna Mamedova, Oleksii Dzhusov

   doi:10.61030/IJPSC.25.v01a16 PDF

   Abstract

   The article explores the ethical challenges that companies face in media management and considers the prospects for solving these problems. Media management includes the management of media organizations that operate in the field of mass media. Consumers of media products are increasingly turning to companies with high ethical standards. However, media management faces challenges related to the spread of fake news, breach of confidentiality, use of manipulative techniques, and abuse of influence on public opinion. Among the ethical challenges in media management is the conflict of interest, when commercial goals conflict with journalistic values. There is also the problem of inaccurate and false information that can distort reality and have a negative impact on public thinking. To solve these problems, it is important to introduce ethical standards and procedures in media management that will help ensure high-quality information and trust of the audience. Companies should pay attention to building an ethical culture, training their employees in the principles of ethics, and recognizing responsibility for the consequences of their actions. First and foremost, media organizations should develop a proactive policy of...

   Keywords business ethics; media management; public opinion; conflict of interest; ethical standards; transparency

Research areas

• Governance 1
• Psychology 1
• Strategic Communication 1

Article keywords business ethics; media management; public opinion; conflict of interest; ethical standards; transparency

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Affiliations

As stated in the articles at the time of publication; not necessarily the current position.

Co-authors

• Oleksii Dzhusov 1