Oleksii Dzhusov
Author
Oleksii Dzhusov
Professor, Oles Honchar Dnipro National University, Ukraine
5 articles in IJPSC · 2025–2026 · 5 co-authors
Publications in IJPSC
2026
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Research Article · Vol. 2, No. 1
Tetiana Pelina, Oleksii Dzhusov
Abstract
The article is devoted to the study of the socio-political cyclical pattern “Presidential Election Cycle” in economics and its practical application for forecasting the dynamics of stock markets. The methodology is based on a statistical analysis of the US stock market, which is a key component of the global financial market. The study used statistical data on the value of the Dow Jones Industrial Average from 1897 to 2025. Characteristic patterns that determine the behavior of the stock market in different phases of the “Presidential Election Cycle” in modern economic conditions were identified. It was found that within this cycle, only the pre-election year is of practical interest, in which the average increase in the Dow Jones Industrial Average is 2–4 times higher than the increase in other years of the cycle. It was established that the thesis about the higher dynamics of the stock market during the rule of the Democratic Party is confirmed in modern conditions.
Keywords Presidential election cycle; stock market; prevailing trend; Dow Jones Industrial Average; forecasting
2025
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Research Article
Business Ethics in Media Management: Challenges and Prospects
Daryna Mamedova, Oleksii Dzhusov
doi:10.61030/IJPSC.25.v01a16 PDF
Abstract
The article explores the ethical challenges that companies face in media management and considers the prospects for solving these problems. Media management includes the management of media organizations that operate in the field of mass media. Consumers of media products are increasingly turning to companies with high ethical standards. However, media management faces challenges related to the spread of fake news, breach of confidentiality, use of manipulative techniques, and abuse of influence on public opinion. Among the ethical challenges in media management is the conflict of interest, when commercial goals conflict with journalistic values. There is also the problem of inaccurate and false information that can distort reality and have a negative impact on public thinking. To solve these problems, it is important to introduce ethical standards and procedures in media management that will help ensure high-quality information and trust of the audience. Companies should pay attention to building an ethical culture, training their employees in the principles of ethics, and recognizing responsibility for the consequences of their actions. First and foremost, media organizations should develop a proactive policy of...
Keywords business ethics; media management; public opinion; conflict of interest; ethical standards; transparency
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Research Article
Liliia Dzhyha, Oleksii Dzhusov
Abstract
The article discusses the essence and peculiarities of international recruitment, the importance of expatriates in an international company, as well as their place in each of the recruitment approaches. The article analyzes international recruitment strategies and expatriate hiring practices in the international food company Nestle, and assesses their impact on organizational efficiency. The relevance of the research is due to the growing globalization of business and the need for effective management of international teams in a competitive market. The research methodology is based on an integrated approach, including an analysis of scientific literature on international marketing and expatriation, study of internal documents and official reports of Nestlé, as well as the use of comparative analysis and expert evaluation methods. The research found that effective international recruitment strategies and professional recruitment of expatriates have a positive impact on the organizational efficiency of Nestlé. In particular, this is manifested in increased productivity, stimulation of innovation, and improved intercultural communication. The results of the research can be used by international companies in Ukraine to improve the HR management processes and develop recommendations for...
Keywords international recruitment; expatriates; global companies; HR strategy; cross-cultural adaptation; organizational performance
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Research Article
The Impact of Digital Transformation on International Business
Valeriia Vorobiova, Oleksii Dzhusov
doi:10.61030/IJPSC.25.v01a09 PDF
Abstract
Digital technologies are now a key driver of change and a crucial condition for the successful development of international business in today’s global economy. Evolving conditions in the global marketplace require closer attention to how technological innovation affects cross-border business activities. This article aims to analyze how modern technologies influence international business, identifying major trends and emerging challenges. It reviews and systematizes insights on how companies adapt to digital change, highlighting critical elements of this evolution. The study draws on scientific literature, statistical data, and case examples from international firms already adopting innovative tools in their operations. Research methods include comparative analysis and synthesis of available data. The article explores the risks, advantages, and difficulties associated with digital integration, particularly as it relates to strategic adaptation, management transformation, and competitive positioning in global markets.
Keywords digital transformation; international business; digital technologies; globalization
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Research Article
Valeriia Kravchenko, Oleksii Dzhusov
Abstract
This paper explores how leadership can be effectively applied in the medical technology sector amid digital transformation. The study addresses the central research question: “How and in what form can digital leadership be implemented in medical technology with regard to the competence requirements for leaders?” To answer this question, qualitative expert interviews were conducted to identify the key challenges for leaders in the digital age. These include maintaining trust in remote settings, increasing communication demands, ensuring customer and employee engagement, managing generational differences, supporting digital transformation in clinics, and addressing high psychological stress among employees. Based on these findings, a competency profile was developed, outlining the essential skills for successful leadership in a digitalized environment. The study reveals a shift in leadership focus from predominantly professional-methodical competencies toward social-communicative skills, while still recognizing the relevance of all four fundamental competency fields: personal competence, activity- and action-related competence, professional-methodical competence, and social-communicative competence. The proposed competency profile includes key skills such as empathy, communication, employee development, teamwork, adaptability, trust, self-management, speed, technological understanding, analytical skills, goal-oriented leadership, initiative, and a systematic-methodical...
Keywords Globalization; Tariff and non-tariff barriers; Trade blocs; SWOT analysis
Research areas
- Psychology 5
- Strategic Communication 5
- Innovation 3
- Organizational Change 3
- Governance 1
Article keywords Presidential election cycle; stock market; prevailing trend; Dow Jones Industrial Average; forecasting; business ethics; media management; public opinion; conflict of interest; ethical standards; transparency; international recruitment; expatriates; global companies; HR strategy; cross-cultural adaptation; organizational performance; digital transformation; international business; digital technologies
Affiliations
| Institution | Country | Years | Articles |
|---|---|---|---|
| Oles Honchar Dnipro National University | Ukraine | 2025–2026 | 5 |
As stated in the articles at the time of publication; not necessarily the current position.