International Journal of Psychology and Strategic Communication

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The Impact of Digital Transformation on International Business

Article Title

The Impact of Digital Transformation on International Business

Authors

Valeriia Vorobiova
Student, Oles Honchar Dnipro National University

Oleksii Dzhusov
Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University

Journal Details

Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/IJPSC.25.v01a09

Abstract

Digital technologies are now a key driver of change and a crucial condition for the successful development of international business in today’s global economy. Evolving conditions in the global marketplace require closer attention to how technological innovation affects cross-border business activities.

This article aims to analyze how modern technologies influence international business, identifying major trends and emerging challenges. It reviews and systematizes insights on how companies adapt to digital change, highlighting critical elements of this evolution.

The study draws on scientific literature, statistical data, and case examples from international firms already adopting innovative tools in their operations. Research methods include comparative analysis and synthesis of available data. The article explores the risks, advantages, and difficulties associated with digital integration, particularly as it relates to strategic adaptation, management transformation, and competitive positioning in global markets.

Keywords

digital transformation, international business, digital technologies, globalization

How to Cite This Article

Vorobiova, V., & Dzhusov, O. (2025). The Impact of Digital Transformation on International Business. International Journal of Psychology and Strategic Communication, 1(9). https://doi.org/10.61030/IJPSC.25.v01a09

Full Article (PDF)

https://ijpsc.org/journal/v01/09.pdf

Metadata and Info

DOI: https://doi.org/10.61030/IJPSC.25.v01a09
Published: 2025
License: CC BY 4.0 (if applicable)

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