The Impact of Digital Transformation on International Business
Article Title
The Impact of Digital Transformation on International Business
Authors
Valeriia Vorobiova
Student, Oles Honchar Dnipro National University
Oleksii Dzhusov
Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University
Journal Details
- Journal: International Journal of Psychology and Strategic Communication
- ISSN (Online): 2941-5691
- ISSN (Print): 2941-5705
- DOI: https://doi.org/10.61030/IJPSC.25.v01a09
Abstract
Digital transformation, driven by various factors, is currently a key condition for the successful development of international business in the global economic landscape. Changes in the global marketplace require special attention to the impact of digital technologies on international business.
This article aims to study and analyze the impact of digital transformation on international business, identifying key trends and challenges arising from this process. It reviews and systematizes information on the impact of digital transformation on international business, highlighting key aspects of the digital transformation of companies.
The study is based on the analysis of scientific literature, statistical data, and information from international companies that are already implementing digital technologies in their operations. Research methods include comparative analysis and data synthesis. The study focuses on the impact of digital transformation on international business and provides a detailed analysis of the risks, benefits, and challenges that arise in the process of implementing digital innovations in companies’ operations. It reveals key aspects of digital transformation, including changes in strategies and management processes, technological shifts, and interaction with consumers and competitors in the international market.
Keywords
digital transformation, international business, digital technologies, globalization
How to Cite This Article
Vorobiova, V., & Dzhusov, O. (2025). The Impact of Digital Transformation on International Business. International Journal of Psychology and Strategic Communication, 1(9). https://doi.org/10.61030/IJPSC.25.v01a09
Full Article (PDF)
https://ijpsc.org/journal/v01/09.pdf
Metadata and Info
- DOI: https://doi.org/10.61030/IJPSC.25.v01a09
- Published: 2025
- License: CC BY 4.0 (if applicable)