Research Article
The Impact of Digital Transformation on International Business
- 1Oles Honchar Dnipro National University
International Journal of Psychology and Strategic Communication, Vol. 1, No. 1, pp. 81–88, 2025
Published 18 April 2025
https://doi.org/10.61030/IJPSC.25.v01a09
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Abstract
Digital technologies are now a key driver of change and a crucial condition for the successful development of international business in today’s global economy. Evolving conditions in the global marketplace require closer attention to how technological innovation affects cross-border business activities. This article aims to analyze how modern technologies influence international business, identifying major trends and emerging challenges. It reviews and systematizes insights on how companies adapt to digital change, highlighting critical elements of this evolution. The study draws on scientific literature, statistical data, and case examples from international firms already adopting innovative tools in their operations. Research methods include comparative analysis and synthesis of available data. The article explores the risks, advantages, and difficulties associated with digital integration, particularly as it relates to strategic adaptation, management transformation, and competitive positioning in global markets.
Keywords: digital transformation, international business, digital technologies, globalization
Title
The Impact of Digital Transformation on International Business
Journal / Publisher Details
Abstract
Digital technologies are now a key driver of change and a crucial condition for the successful development of international business in today’s global economy. Evolving conditions in the global marketplace require closer attention to how technological innovation affects cross-border business activities. This article aims to analyze how modern technologies influence international business, identifying major trends and emerging challenges. It reviews and systematizes insights on how companies adapt to digital change, highlighting critical elements of this evolution. The study draws on scientific literature, statistical data, and case examples from international firms already adopting innovative tools in their operations. Research methods include comparative analysis and synthesis of available data. The article explores the risks, advantages, and difficulties associated with digital integration, particularly as it relates to strategic adaptation, management transformation, and competitive positioning in global markets.
Keywords
digital transformation, international business, digital technologies, globalization
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Cite this article
Valeriia Vorobiova, Student, Oles Honchar Dnipro National University, Oleksii Dzhusov, & Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University (2025). The Impact of Digital Transformation on International Business. International Journal of Psychology and Strategic Communication, 1(1). https://doi.org/10.61030/IJPSC.25.v01a09
Valeriia Vorobiova, Student, Oles Honchar Dnipro National University, Oleksii Dzhusov, & Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University (2025) 'The Impact of Digital Transformation on International Business', International Journal of Psychology and Strategic Communication, 1(1). Available at: https://doi.org/10.61030/IJPSC.25.v01a09
Valeriia Vorobiova, Student, Oles Honchar Dnipro National University, Oleksii Dzhusov, & Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University. "The Impact of Digital Transformation on International Business." International Journal of Psychology and Strategic Communication 1(1) (2025). https://doi.org/10.61030/IJPSC.25.v01a09
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title = {The Impact of Digital Transformation on International Business},
author = {Valeriia Vorobiova and Student, Oles Honchar Dnipro National University and Oleksii Dzhusov and Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University},
journal = {International Journal of Psychology and Strategic Communication},
year = {2025},
volume = {1},
number = {1},
doi = {10.61030/IJPSC.25.v01a09},
url = {https://doi.org/10.61030/IJPSC.25.v01a09},
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AU - Valeriia Vorobiova
AU - Student, Oles Honchar Dnipro National University
AU - Oleksii Dzhusov
AU - Doctor of Economic Sciences, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University
TI - The Impact of Digital Transformation on International Business
JO - International Journal of Psychology and Strategic Communication
PY - 2025
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SN - 2941-5691
DO - 10.61030/IJPSC.25.v01a09
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