Viktoriia Litvinova
Author
Viktoriia Litvinova
Associate Professor, Odesa National Economic University, Ukraine
3 articles in IJPSC · 2025 · 3 co-authors
Publications in IJPSC
2025
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Research Article
Tetiana Shvedenko, Viktoriia Litvinova
Abstract
The article analyzes the impact of digital transformation on the management of global operations in international management, which is a key trend in the development of the modern economy. Digital technologies, such as big data, artificial intelligence, automation, cloud services, and blockchain, are fundamentally changing management approaches and creating new opportunities for international companies. The transformation helps to improve the efficiency of business processes, optimize management decisions and adapt to rapidly changing market conditions. Meanwhile, companies are facing challenges such as cybersecurity, resistance to change from employees, and the need to develop new competencies. The purpose of the study is to examine the impact of digital technologies on the management of global operations and to develop recommendations for the successful adaptation of companies to the new conditions of the digital economy. To achieve this goal, several tasks were performed: a theoretical review of the concept of digital transformation and its role in international management was conducted, key digital technologies that affect operations management were studied, and the benefits and risks of implementing digital solutions in international companies were analyzed. The...
Keywords digital transformation; international management; global operations management; artificial intelligence; automation; organizational culture; adaptation to digital changes
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Research Article
Viktoriia Levandovska, Viktoriia Litvinova
Abstract
Artificial Intelligence (AI) and automation are the driving forces behind global changes in various sectors of the economy and society. Despite the evident economic benefits, including increased productivity and reduced costs, the implementation of these technologies brings numerous ethical and social challenges. The primary concerns include job reductions, rising social inequality, and the marginalization of low-skilled workers. Moreover, questions arise regarding the ethicality of AI-driven decisions, the transparency of these algorithms, and accountability for their outcomes. This study emphasizes the need to establish ethical standards and effective regulatory mechanisms to mitigate the negative social and economic impacts. Statistical data highlights a significant increase in investments in AI technologies in recent years, exceeding $50 billion in 2022.
Keywords Artificial Intelligence; Automation; Ethics; Labor market; Social inequality; Algorithm transparency
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Research Article
Managing Cross-Cultural Conflicts in International Corporations
Anna Zaitseva, Viktoriia Litvinova
Abstract
In today’s globalized economy, international corporations increasingly rely on multicultural teams to drive innovation, expand market reach, and enhance competitive advantage. However, cross-cultural interactions can also lead to significant communication challenges and misunderstandings, which, if not addressed, may escalate into conflicts that hinder productivity and organizational cohesion. This article examines the root causes and dynamics of cross-cultural conflicts in international corporate settings, with a particular focus on how cultural values, norms, and communication styles differ across regions. Drawing on established theoretical frameworks such as Hofstede’s cultural dimensions and Trompenaars’ seven cultural value orientations, the article highlights how variations in hierarchy, individualism, uncertainty avoidance, and time perception contribute to workplace tensions. The authors explore the impact of cultural misalignment on team dynamics, decision-making processes, and leadership effectiveness, emphasizing the need for companies to develop robust intercultural conflict resolution strategies. Practical solutions such as implementing intercultural competence training, fostering inclusive leadership, promoting psychological safety in diverse teams, and utilizing professional mediators are discussed as means to mitigate cultural friction. Furthermore, the article underscores the strategic importance of embedding diversity management into corporate...
Keywords cross-cultural conflict; international corporations; intercultural communication; global teams
Research areas
- Innovation 3
- Psychology 3
- Strategic Communication 3
- Organizational Change 1
- Governance 1
- Crisis Management 1
Article keywords digital transformation; international management; global operations management; artificial intelligence; automation; organizational culture; adaptation to digital changes; Artificial Intelligence; Automation; Ethics; Labor market; Social inequality; Algorithm transparency; cross-cultural conflict; international corporations; intercultural communication; global teams
Affiliations
| Institution | Country | Years | Articles |
|---|---|---|---|
| Odesa National Economic University | Ukraine | 2025 | 3 |
As stated in the articles at the time of publication; not necessarily the current position.