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Managing Cross-Cultural Conflicts in International Corporations
Odesa National Economic University
In today’s globalized economy, international corporations increasingly rely on multicultural teams to drive innovation, expand market reach, and enhance competitive advantage. However, cross-cultural interactions can also lead to significant communication challenges and misunderstandings, which, if not addressed, may…
Adapting International Management Strategies to Local Cultures: Challenges and Opportunities
Odesa National Economic University
The article explores the process of adapting international management strategies to local cultural contexts, with a focus on analyzing two contrasting cultural models – Geert Hofstede’s model and Edward Hall’s model. Hofstede’s model helps to quantitatively assess cultural…
A Comparative Analysis of Standardization and Adaptation of International Marketing Mix
Odesa National Economic University
This article presents a comparative analysis of standardization and adaptation within the international marketing mix, focusing on the ongoing debate surrounding these strategies in global market operations. The topic is particularly relevant due to the growing complexity multinational…
Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management
Oles Honchar Dnipro National University
Titel: Theoretical Approaches to the Application of Behavioral Finance in Investment Portfolio Management Authors: Alina Ribalko, Student, Oles Honchar Dnipro National UniversityTetiana Grynko, Dr. of Economics, Professor, Dean of the Faculty of Economics, Oles Honchar Dnipro National University…
Strategic Management of Enterprises as a Key Component of Management Systems
Oles Honchar Dnipro National University
Titel: Strategic Management of Enterprises as a Key Component of Management Systems Authors:Dariia Kovalova, Student, Oles Honchar Dnipro National University, Tetiana Grynko, Dr. of Economic Sciences, Professor, Dean of the Faculty of Economics, Oles Honchar Dnipro National University Journal…
Crisis Management in International Companies: How to Respond to Global Challenges
This paper explores key aspects of crisis management in international companies in the context of global challenges such as pandemics, political conflicts, and economic downturns. It presents strategies for businesses to adapt to rapid changes in the global…
The Importance of Smart Cities: Challenges, Opportunities and Implementation Strategies
European Polytechnical University
This article addresses the growing significance of smart cities amidst global urbanization trends and their implications for municipal structures. As challenges such as infrastructure overload, resource scarcity, environmental issues, and demographic shifts intensify, the necessity for digital, interconnected,…
Transformation of the Steel Industry: Strategies for Climate-Neutral Production
European Polytechnical University
The steel industry is a significant contributor to global CO₂ emissions, primarily due to traditional blast furnace processes that rely on coal for iron ore reduction. In Germany, as of 2015, approximately 70% of crude steel was produced…
SMARTAI ENERGY: Artificial Intelligence for the Optimization of Renewable Energies – Education, Research and Future Prospects
European Polytechnical University · FOM Frankfurt – University of Applied Sciences
Academic education in AI-driven renewable energy systems is evolving rapidly, propelled by digitalization, interdisciplinary collaboration, and technological advancements. Online platforms and international research networks enhance access to specialized content and facilitate global networking among students and researchers. Concurrently,…
Improving Corporate Management Using the Lean Concept: Integration and Optimization of Business Processes
Oles Honchar Dnipro National University
The relevance of research on the LEAN concept stems from the constant need for organizations to adapt to the modern competitive environment, optimize business processes, and use resources efficiently. These factors have become essential for maintaining competitiveness and…
The Role of Organizational Culture in Forming the Development Strategy of the Enterprise
Oles Honchar Dnipro National University
In the context of a modern business environment characterized by instability, rapid changes, and high competition, enterprises must seek new ways to enhance competitiveness. Organizational culture determines a company's flexibility and adaptability to changes, which is critically important…
Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business
Oles Honchar Dnipro National University
The analysis of strategic alternatives is a crucial task in the strategic management of business entities. This study focuses on the application of matrix methods in the strategic analysis of hotel business entities in Ukraine. The research aims…