Abstract

The practical aspects of strategic management and its systemic support, which are key to the effective functioning of enterprises in complex, uncertain, and dynamic socio-economic conditions, were studied. The concept, mission, and development directions of the enterprise were formulated, strategic goals were defined, and a strategic plan was developed to achieve competitive advantages. The global market, which provides instant access to information, contributes to increased competition, requiring enterprises to respond quickly to changes. A strategic management system was developed to meet the information needs of management and is focused on the prospective development of the business. An integrated system of accounting, planning, analysis, and control was proposed, which includes digital strategic management tools, facilitating effective decision-making and ensuring stable enterprise development in a competitive market. Thus, strategic management defines specific parameters for achieving strategic tasks, contributes to increased profitability, revenue growth, and product quality improvement, ensuring the long-term competitiveness of the enterprise. Further research in this area is of practical importance for the development of the national economy and for increasing the competitiveness of Ukrainian enterprises in the global market.