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    All issues are also available as print copies. As an educator, there are few things more rewarding than witnessing students develop their academic potential, ask meaningful questions, and engage in research that contributes to solving real-world problems. At Mittweida University of Applied Sciences, we have always believed in the transformative power of education, and through the Ukraine-Digital project, we have had the opportunity to support students in their pursuit of knowledge and scientific discovery.

    • ISSN: 2941-5691 (Online)
    • ISSN: 2941-5705 (Print)
    • doi: 10.61030/

Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business

Article Title

Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business

Authors

Volodymyr Timar
Student, Oles Honchar Dnipro National University, Dnipro, Ukraine
Email: vovatimar@gmail.com

Tetyana Grynko
Supervisor – Doctor of Economic Science, Professor

Journal Details

  • Journal: International Journal of Psychology and Strategic Communication
  • ISSN (Online): 2941-5691
  • ISSN (Print): 2941-5705
  • DOI: https://doi.org/10.61030/IJPSC.25.v01a03

Abstract

The analysis of strategic alternatives is a crucial task in the strategic management of business entities. This study focuses on the application of matrix methods in the strategic analysis of hotel business entities in Ukraine. The research aims to systematize scientific and theoretical approaches to defining matrix methods for analyzing strategic alternatives applicable to hotel business management.​

The study employs various general scientific methods, including systematic analysis, synthesis, and generalization, as well as the hypothetical method, deduction, abstraction, and formalization. The theoretical foundation comprises scientific publications on strategic analysis and matrix methods of analyzing strategic initiatives.​

The article examines the essence, content, and features of using primary matrix methods for analyzing strategic alternatives, outlining their advantages and disadvantages. It identifies the potential application of individual matrix methods to achieve strategic analysis goals for hotel business entities. The study proposes viewing the hotel business as a set of separate strategic business units operating in distinct strategic management areas. It presents an author’s perspective on the sequence of managerial decision-making regarding the selection and application of matrix methods in strategic management, considering the analysis purpose, identified strategic management areas, strategic business units, and the existing information base.​

Keywords

Analysis of strategic alternatives, matrix analysis methods, hotel business​

How to Cite This Article

Timar, V., & Grynko, T. (2025). Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business. International Journal of Psychology and Strategic Communication, 1(3). https://doi.org/10.61030/IJPSC.25.v01a03​

Full Article (PDF)

https://ijpsc.org/journal/v01/03.pdf

Metadata and Info

  • DOI: https://doi.org/10.61030/IJPSC.25.v01a03
  • Published: 2025
  • License: CC BY 4.0 (if applicable)
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