Research Article
Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business
- 1Oles Honchar Dnipro National University
International Journal of Psychology and Strategic Communication, Vol. 1, No. 1, pp. 29–36, 2025
Published 18 April 2025
https://doi.org/10.61030/IJPSC.25.v01a03
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Abstract
The analysis of strategic alternatives is a crucial task in the strategic management of business entities. This study focuses on the application of matrix methods in the strategic analysis of hotel business entities in Ukraine. The research aims to systematize scientific and theoretical approaches to defining matrix methods for analyzing strategic alternatives applicable to hotel business management. The study employs various general scientific methods, including systematic analysis, synthesis, and generalization, as well as the hypothetical method, deduction, abstraction, and formalization. The theoretical foundation comprises scientific publications on strategic analysis and matrix methods of analyzing strategic initiatives. The article examines the essence, content, and features of using primary matrix methods for analyzing strategic alternatives, outlining their advantages and disadvantages. It identifies the potential application of individual matrix methods to achieve strategic analysis goals for hotel business entities. The study proposes viewing the hotel business as a set of separate strategic business units operating in distinct strategic management areas. It presents an author's perspective on the sequence of managerial decision-making regarding the selection and application of matrix methods in strategic management, considering the analysis purpose, identified strategic management areas, strategic business units, and the existing information base.
Keywords: Analysis of strategic alternatives, matrix analysis methods, hotel business
Title
Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business
Journal / Publisher Details
Abstract
The analysis of strategic alternatives is a crucial task in the strategic management of business entities. This study focuses on the application of matrix methods in the strategic analysis of hotel business entities in Ukraine. The research aims to systematize scientific and theoretical approaches to defining matrix methods for analyzing strategic alternatives applicable to hotel business management. The study employs various general scientific methods, including systematic analysis, synthesis, and generalization, as well as the hypothetical method, deduction, abstraction, and formalization. The theoretical foundation comprises scientific publications on strategic analysis and matrix methods of analyzing strategic initiatives. The article examines the essence, content, and features of using primary matrix methods for analyzing strategic alternatives, outlining their advantages and disadvantages. It identifies the potential application of individual matrix methods to achieve strategic analysis goals for hotel business entities. The study proposes viewing the hotel business as a set of separate strategic business units operating in distinct strategic management areas. It presents an author’s perspective on the sequence of managerial decision-making regarding the selection and application of matrix methods in strategic management, considering the analysis purpose, identified strategic management areas, strategic business units, and the existing information base.
Keywords
Analysis of strategic alternatives, matrix analysis methods, hotel business
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Cite this article
Volodymyr Timar, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, Tetyana Grynko, & Supervisor – Doctor of Economic Science, Professor (2025). Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business. International Journal of Psychology and Strategic Communication, 1(1). https://doi.org/10.61030/IJPSC.25.v01a03
Volodymyr Timar, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, Tetyana Grynko, & Supervisor – Doctor of Economic Science, Professor (2025) 'Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business', International Journal of Psychology and Strategic Communication, 1(1). Available at: https://doi.org/10.61030/IJPSC.25.v01a03
Volodymyr Timar, Student, Oles Honchar Dnipro National University, Dnipro, Ukraine, Email: vovatimar@gmail.com, Tetyana Grynko, & Supervisor – Doctor of Economic Science, Professor. "Use of Matrix Methods of Analysis of Strategic Alternatives by Entities of the Hotel Business." International Journal of Psychology and Strategic Communication 1(1) (2025). https://doi.org/10.61030/IJPSC.25.v01a03
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