International Journal of Psychology and Strategic Communication

ISSN 2941-5691 Online ISSN 2941-5705 Print Open Access Peer Reviewed Crossref DOI 10.61030
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    • doi: 10.61030/
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75 articles
2025 · Research Articledoi: 10.61030/CZHY1883

Digital Leadership in Medical Technology – Developing an Innovative Competency Profile for Successful Leadership in the Digital Age

Dietmar Pfaff, My Anh Dang

University of Technology, Phnom Penh · Abbott Medical GmbH

Title Digital Leadership in Medical Technology – Developing an Innovative Competency Profile for Successful Leadership in the Digital Age Author Prof. Dietmar Pfaff Graduate School IIC, University of Technology, Phnom Penh, Cambodia Email: dp@dietmar-pfaff.de Author My Anh Dang…

InnovationOrganizational ChangePsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/BSRF2848

Co-Creation as a Success Factor: Enhancing Customer Loyalty Through Social Network Engagement

Marco Inderhees

Innovative University of Applied Sciences Cologne

In the context of strategic communication, co-creation has evolved into a vital method for building lasting customer relationships in digital environments. Amid declining efficiency of traditional marketing, brands increasingly adopt participatory models to engage audiences and foster loyalty…

InnovationPsychologyStrategic CommunicationSocial MediaCustomer Loyalty
2025 · Research Articledoi: 10.61030/NKCS9124

Typology of Industrial Collaborative Ideals: How Industry Approaches University–Industry Collaboration (UIC)

Peter Egorov, Natascha Eckert

Typology of Industrial Collaborative Ideals: How Industry Approaches University · The University of Adelaide · Corporate Technology University Relations

University–Industry Collaboration (UIC) has been a well-established field of research for over 50 years, offering valuable insights into best practices, precursors, and supporting factors. Importantly, it recognizes industry partners as proactive contributors. However, a comprehensive understanding of how…

PsychologyStrategic CommunicationUniversity–Industry CollaborationTypologyStrategic engagement
2025 · Research Articledoi: 10.61030/LMFZ8650

The Influence of the Government on Globalization Processes in Ukraine: Analysis of the Current Situation

Valeriia Kravchenko, Oleksii Dzhusov

Oles Honchar Dnipro National University

This paper explores how leadership can be effectively applied in the medical technology sector amid digital transformation. The study addresses the central research question: “How and in what form can digital leadership be implemented in medical technology with…

InnovationOrganizational ChangePsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/FUTL6253

Ethics and Corporate Social Responsibility in the Era of Globalization: Compliance of International Companies

Anastasiia Buderchyk, Tetyana Cherkashina

Odesa National Economic University

The article is devoted to examining the transformation of ethical practices and corporate social responsibility (CSR) in international companies within the context of globalization. In today’s global business environment, ethics and social responsibility have become increasingly critical. As…

GovernanceOrganizational ChangeResilienceStrategic CommunicationCorporate social responsibility
2025 · Research Articledoi: 10.61030/FGNV4518

Ethical Aspects of Implementing Artificial Intelligence and Automation: Analysis of Economic and Social Impacts

Viktoriia Levandovska, Viktoriia Litvinova

Odesa National Economic University

Artificial Intelligence (AI) and automation are the driving forces behind global changes in various sectors of the economy and society. Despite the evident economic benefits, including increased productivity and reduced costs, the implementation of these technologies brings numerous…

GovernanceInnovationPsychologyStrategic CommunicationArtificial Intelligence
2025 · Research Articledoi: 10.61030/MHLU2636

ESG Risks in the Activities of International Banking Groups: Evidence from Ukraine

Yurii Havryliuk, Liliia Zherdetska

Odesa National Economic University

Article TitleESG Risks in the Activities of International Banking Groups: Evidence from Ukraine AuthorsYurii HavryliukStudent, Odesa National Economic University, Odesa, Ukraine Liliia ZherdetskaDoctor of Economics, Professor, Odesa National Economic University, Odesa, Ukraine Journal DetailsJournal: International Journal of Psychology…

GovernancePsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/CVDT2672

Modern Challenges for Companies in the Context of Business Internationalization

Viktoriia Yakovlieva, Olha Orlenko

Odesa National Economic University

Article TitleModern Challenges for Companies in the Context of Business Internationalization AuthorsYakovlieva ViktoriiaStudent, Odesa National Economic University, Odesa, Ukraine Olha OrlenkoPhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine Journal DetailsJournal: International Journal of Psychology and…

PsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/YLLA9573

Comparative Analysis of Huawei’s Strategy: From the US Ban to New Market Opportunities

Oleksandr Panaiet, Krystyna Tarasova

Odesa National Economic University

This paper focuses on analyzing Huawei’s strategy under U.S. sanctions, covering the period from one year before their imposition through 1 June 2024. The relevance of the topic lies in understanding how major technology companies respond to global…

Crisis ManagementInnovationPsychologyStrategic CommunicationMarket entry strategy
2025 · Research Articledoi: 10.61030/AQRM2735

Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade

Anastasia Bragina, Tetyana Cherkashina

Odesa National Economic University

Article TitleTrade Barriers and Strategies for Overcoming Them by Enterprises in International Trade AuthorsAnastasia BraginaStudent, Odesa National Economic University, Odesa, Ukraine Tatiana CherkashinaPhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine Journal DetailsJournal: International Journal of…

GovernancePsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/BSUM4753

Adaptation of the Marketing Mix as a Component of the Strategy of Entering a New Market

Anastasiia Pozniakova, Krystyna Tarasova

Odesa National Economic University

Article TitleAdaptation of the Marketing Mix as a Component of the Strategy of Entering a New Market AuthorsAnastasiia PozniakovaStudent, Odesa National Economic University, Odesa, Ukraine Krystyna TarasovaPhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine Journal…

Organizational ChangePsychologyStrategic Communication
2025 · Research Articledoi: 10.61030/ANDS4543

Corporate Social Responsibility (CSR) in an International Aspect

Kateryna Plokhotniuk, Krystyna Tarasova

Odesa National Economic University

Article TitleCorporate Social Responsibility (CSR) in an International Aspect AuthorsKateryna PlokhotniukStudent, Odesa National Economic University, Odesa, Ukraine Krystyna TarasovaPhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine Journal DetailsJournal: International Journal of Psychology and Strategic CommunicationISSN…

GovernancePsychologyStrategic Communication
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