Article Title
Comparative Analysis of Huawei’s Strategy: From the US Ban to New Market Opportunities

Authors
Oleksandr Panaiet
Student, Odesa National Economic University, Odesa, Ukraine

Krystyna Tarasova
PhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine

Journal Details
Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/YLLA9573

Abstract

This paper focuses on analyzing Huawei’s strategy under U.S. sanctions, covering the period from one year before their imposition through 1 June 2024. The relevance of the topic lies in understanding how major technology companies respond to global challenges—particularly international sanctions, technological restrictions, and shifting market conditions.

Research Objective and Scope

The main objective of the study is to investigate Huawei’s strategic decisions, with a focus on its expansion into new markets such as India, Africa, and Europe. Additionally, the paper examines the company’s product diversification and technological innovation as key tools in its international positioning. To this end, the study includes a comparative analysis of regional strategies, an evaluation of the sanctions’ impact on operations, and an assessment of Huawei’s overall adaptation approach.

Methodology

To support the analysis, the research uses comparative methods, a critical review of secondary sources, and the examination of relevant statistical data. Furthermore, it explores the influence of technological restrictions and reputational risks on Huawei’s global market presence. The study also evaluates Huawei’s competitive positioning in relation to other global leaders, notably Samsung and Apple.

Key Findings and Conclusion

The findings indicate that Huawei has adopted a gradual, regionally adapted expansion strategy. Despite external constraints, the company has leveraged innovation and strategic alliances to maintain its market relevance. Ultimately, the research concludes that Huawei’s strategic responses have been largely effective and offers insights into its future development prospects under continued international pressure.

Keywords

Market entry strategy, Technological restrictions, Innovations, Reputational challenges, Competitiveness, Market diversification

How to Cite This Article
Panaiet, O., & Tarasova, K. (2025). Comparative Analysis of Huawei’s Strategy: From the US Ban to New Market Opportunities. International Journal of Psychology and Strategic Communication, 3(1), 382–389. https://doi.org/10.61030/YLLA9573

Full Article (PDF)
https://ijpsc.org/journal/v03/08_Panaiet_ONEU_YLLA9573.pdf

Metadata and Info
DOI: https://doi.org/10.61030/YLLA9573
Published: 2025
License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/

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