Article Title
Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade

Authors
Anastasia Bragina
Student, Odesa National Economic University, Odesa, Ukraine

Tatiana Cherkashina
PhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine

Journal Details
Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/AQRM2735

Abstract
The article explores the multifaceted process of overcoming trade barriers faced by enterprises aiming to enter foreign markets. Trade barriers encompass various dimensions, including legal, economic, social, and administrative restrictions, which significantly complicate the process of internationalization. The key motives driving enterprises to internationalize, such as market expansion, cost reduction, and risk diversification, are discussed. Special attention is given to strategies for overcoming barriers in foreign markets, which enhance the competitiveness of enterprises. Porter’s Five Forces model and PESTLE analysis are employed to assess the competitive environment and the factors influencing successful entry into international markets.

Keywords
Trade barriers, Enterprise internationalization, Overcoming strategies, Competitiveness, Porter’s five forces model, International trade, PESTLE analysis, Foreign markets

How to Cite This Article
Bragina, A., & Cherkashina, T. (2025). Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade. International Journal of Psychology and Strategic Communication, 3(1), 372–381. https://doi.org/10.61030/AQRM2735

Full Article (PDF)
https://ijpsc.org/journal/v03/xx_Brahina_ONEU_formatted.pdf

Metadata and Info
DOI: https://doi.org/10.61030/AQRM2735
Published: 2025
License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/

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  title = {Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade},
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  journal = {International Journal of Psychology and Strategic Communication},
  year = {2025},
  doi = {10.61030/AQRM2735},
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  issn = {2941-5691}
}

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