Research Article
Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade
- 1Odesa National Economic University, Ukraine
International Journal of Psychology and Strategic Communication, Vol. 1, No. 3, pp. 372–381, 2025
Published 14 July 2025
https://doi.org/10.61030/AQRM2735
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- CC-BY-4.0
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- 2025
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Abstract
The article explores the multifaceted process of overcoming trade barriers faced by enterprises aiming to enter foreign markets. Trade barriers encompass various dimensions, including legal, economic, social, and administrative restrictions, which significantly complicate the process of internationalization. The key motives driving enterprises to internationalize, such as market expansion, cost reduction, and risk diversification, are discussed. Special attention is given to strategies for overcoming barriers in foreign markets, which enhance the competitiveness of enterprises. Porter's Five Forces model and PESTLE analysis are employed to assess the competitive environment and the factors influencing successful entry into international markets.
Keywords: Trade barriers, Enterprise internationalization, Overcoming strategies, Competitiveness, Porter's five forces model, International trade, PESTLE analysis, Foreign markets
Title
Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade
Journal / Publisher Details
Abstract
The article explores the multifaceted process of overcoming trade barriers faced by enterprises aiming to enter foreign markets. Trade barriers encompass various dimensions, including legal, economic, social, and administrative restrictions, which significantly complicate the process of internationalization. The key motives driving enterprises to internationalize, such as market expansion, cost reduction, and risk diversification, are discussed. Special attention is given to strategies for overcoming barriers in foreign markets, which enhance the competitiveness of enterprises. Porter’s Five Forces model and PESTLE analysis are employed to assess the competitive environment and the factors influencing successful entry into international markets.
Keywords
Trade barriers, Enterprise internationalization, Overcoming strategies, Competitiveness, Porter’s five forces model, International trade, PESTLE analysis, Foreign markets
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Cite this article
and Affiliations (2025). Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade. International Journal of Psychology and Strategic Communication, 1(3). https://doi.org/10.61030/AQRM2735
and Affiliations (2025) 'Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade', International Journal of Psychology and Strategic Communication, 1(3). Available at: https://doi.org/10.61030/AQRM2735
and Affiliations. "Trade Barriers and Strategies for Overcoming Them by Enterprises in International Trade." International Journal of Psychology and Strategic Communication 1(3) (2025). https://doi.org/10.61030/AQRM2735
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