The Use of Innovation Management at the Enterprise

Title
Author
Mammadova Elza
Student, Odesa National Economic Universit, Odesa, Ukrain

Author
Litvinova Viktoria
Associate Professor, Department of Enterprise Economics and Organization of Entrepreneurial Activity, Odesa National Economic University, Odesa, Ukraine
Email: litvinova_1977@ukr.net

Review Status
DOUBLE-BLIND PEER-REVIEWED ARTICLE
This article has been evaluated and accepted through a formal double-blind peer-review process.

Journal / Publisher Details
Journal: International Journal of Psychology and Strategic Communication
Volume: 02, Issue 01 (2026)
DOI: https://doi.org/10.61030/UANT9537

Abstract
The article examines the theoretical and applied principles of innovation management as an important component of modern enterprises. Given the current trends in economic development, innovation is seen as a necessary tool for competitiveness and economic growth. The purpose of the study is to highlight the key aspects of managing innovation processes in organisations, in particular in the context of international economic activity. The main objectives of the study are to analyse innovation as an economic phenomenon, study the functions of innovation management and determine its impact on the productivity and competitiveness of enterprises. The research methods used include systematic analysis, analysis of scientific sources, and a comparative approach to the study of international experience. The paper emphasises the importance of introducing innovation management into the Ukrainian economy and provides examples of countries that have successfully implemented innovation strategies. The structure of the paper includes an analysis of the basic concepts of innovation management, a study of modern innovation processes and proposals for improving the management of innovation projects at enterprises.

Keywords
Innovation management, innovation processes, competitiveness, innovation management, international economy, technological innovations.

How to Cite This Article
Mammadova, E., & Litvinova, V. (2026). The Use of Innovation Management at the Enterprise. International Journal of Psychology and Strategic Communication, 2(1).
https://doi.org/10.61030/UANT9537

Full Article (PDF)
https://ijpsc.org/journal/v02_i01/UANT9537.pdf

Metadata and Info

• DOI: https://doi.org/10.61030/UANT9537
• Publication Year: 2026
• License: CC BY 4.0 (if applicable) – https://creativecommons.org/licenses/by/4.0/
• Published by: International Journal of Psychology and Strategic Communication

@article{MammadovaElza2026UANT9537,
  title = {The Use of Innovation Management at the Enterprise},
  author = {Mammadova Elza},
  journal = {International Journal of Psychology and Strategic Communication},
  year = {2026},
  volume = {2},
  number = {1},
  doi = {10.61030/UANT9537},
  url = {https://doi.org/10.61030/UANT9537},
  issn = {2941-5691}
}

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AU  - Mammadova Elza
TI  - The Use of Innovation Management at the Enterprise
JO  - International Journal of Psychology and Strategic Communication
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VL  - 2
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SN  - 2941-5691
DO  - 10.61030/UANT9537
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