Article Title
Features of Personnel Management in Transnational Corporations

Authors
Veronika Afanasieva
Student, Odesa National Economic University, Odesa, Ukraine

Olha Orlenko
PhD in Economics, Associate Professor, Odesa National Economic University, Odesa, Ukraine

Journal Details
Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/GROD8569

Abstract

This article examines the essence of personnel management in transnational corporations (TNCs), particularly within the context of globalization. In today’s interconnected economy, effective human resource management has become a strategic priority for maintaining competitiveness on a global scale. Therefore, the purpose of the study is to analyze the key features of HR management in TNCs, identify major challenges faced by international companies, and propose actionable recommendations to enhance the efficiency of their personnel systems.

Methodology and Scope

To achieve these objectives, the study applies several research methods, including analysis, synthesis, and comparison. Furthermore, it defines the role of TNCs in the global economy and supports the discussion with examples of leading corporations such as Apple, Microsoft, Amazon, Saudi Aramco, and Tesla.

Key Challenges in Global HR Management

Moreover, the article explores the concerns of expatriates before taking on international assignments. In particular, it analyzes the difficulties in managing multicultural teams, especially challenges related to intercultural communication, which often arise from differences in values, mentalities, and decision-making approaches. Additionally, the issue of workplace mobbing is addressed as a rising concern in international HR contexts.

Strategic HR Approaches in TNCs

The study also emphasizes the significance of gender equality, especially in leadership positions, as an essential element of effective global HR strategies. As a response to these challenges, the implementation of cross-cultural management practices and continuous training programs is strongly recommended. These approaches, in turn, improve communication among culturally diverse employees and facilitate the development of unified performance standards.

Productivity Tools and Motivation

Furthermore, the article highlights the importance of coaching and motivation systems in enhancing employee productivity. Such measures contribute to employee engagement and long-term organizational performance.

Conclusion and Practical Implications

Ultimately, the practical relevance of this study lies in its ability to offer evidence-based recommendations. By addressing current HR challenges and adopting international best practices, TNCs can build more resilient, inclusive, and effective personnel management systems—ensuring sustained success in the global marketplace.

Keywords
Personnel management, Transnational corporations (TNCs), Personnel, Multiculturalism, Expatriates, Staff training, Globalization, Adaptation

How to Cite This Article
Afanasieva, V., & Orlenko, O. (2025). Features of Personnel Management in Transnational Corporations. International Journal of Psychology and Strategic Communication, 3(1). https://doi.org/10.61030/GROD8569

Full Article (PDF)
https://ijpsc.org/journal/v03/01_Afanasieva_ONEU_formatted.pdf

Metadata and Info
DOI: https://doi.org/10.61030/GROD8569
Published: 2025
License: CC BY 4.0 (if applicable)
https://creativecommons.org/licenses/by/4.0/

[ijpsc_article_metrics doi=”10.61030/GROD8569″]

@article{S2025GROD8569,
  title = {Features of Personnel Management in Transnational Corporations},
  author = {s},
  journal = {International Journal of Psychology and Strategic Communication},
  year = {2025},
  doi = {10.61030/GROD8569},
  url = {https://doi.org/10.61030/GROD8569},
  issn = {2941-5691}
}

TY  - JOUR
AU  - s
TI  - Features of Personnel Management in Transnational Corporations
JO  - International Journal of Psychology and Strategic Communication
PY  - 2025
SN  - 2941-5691
DO  - 10.61030/GROD8569
UR  - https://doi.org/10.61030/GROD8569
ER  -