Research Article
The AI’s Ethical Use Features in the Conditions of International Business Management Implementation
- 1Odessa National Economics University, Ukraine
International Journal of Psychology and Strategic Communication, Vol. 1, No. 2, pp. 250–256, 2025
Published 24 May 2025
https://doi.org/10.61030/SIWG4068
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Abstract
This article analyzes the ethical challenges associated with the use of artificial intelligence (AI) in international business and evaluates various regulatory approaches to AI around the world. While the rapid development of AI presents significant opportunities to transform business processes, it also raises pressing ethical concerns. These include issues related to transparency, algorithmic bias, data protection, and accountability for AI-driven decisions. To provide a comparative perspective, the paper examines major policy frameworks such as the European Union's AI Act, the U.S. AI Bill of Rights, and China’s strategic approach to achieving global leadership in AI. Furthermore, it explores the ecological implications of AI development, particularly its high energy consumption, while also considering AI’s potential role in supporting environmental sustainability. In addition, the article analyzes AI’s impact on the labor market. It discusses structural changes in employment and emphasizes the growing need for retraining and reskilling the workforce. The concept of prompt engineering is also introduced as a critical skill for interacting effectively with generative AI systems. Ultimately, the study underscores the importance of establishing strong ethical norms in global AI governance. It argues that cooperation among businesses, governments, and civil society is essential for ensuring responsible AI development and deployment. Striking a balance between innovation and ethical safeguards is presented as a key requirement for sustainable AI integration in international business.
Keywords: Artificial Intelligence (AI), AI Ethics, International Business Management, Transparency, Automation, AI Regulation, Ethical Standards
Title
The AI’s Ethical Use Features in the Conditions of International Business Management Implementation
Journal / Publisher Details
Abstract
This article analyzes the ethical challenges associated with the use of artificial intelligence (AI) in international business and evaluates various regulatory approaches to AI around the world. While the rapid development of AI presents significant opportunities to transform business processes, it also raises pressing ethical concerns. These include issues related to transparency, algorithmic bias, data protection, and accountability for AI-driven decisions. To provide a comparative perspective, the paper examines major policy frameworks such as the European Union’s AI Act, the U.S. AI Bill of Rights, and China’s strategic approach to achieving global leadership in AI. Furthermore, it explores the ecological implications of AI development, particularly its high energy consumption, while also considering AI’s potential role in supporting environmental sustainability. In addition, the article analyzes AI’s impact on the labor market. It discusses structural changes in employment and emphasizes the growing need for retraining and reskilling the workforce. The concept of prompt engineering is also introduced as a critical skill for interacting effectively with generative AI systems. Ultimately, the study underscores the importance of establishing strong ethical norms in global AI governance. It argues that cooperation among businesses, governments, and civil society is essential for ensuring responsible AI development and deployment. Striking a balance between innovation and ethical safeguards is presented as a key requirement for sustainable AI integration in international business.
Keywords
Artificial Intelligence (AI), AI Ethics, International Business Management, Transparency, Automation, AI Regulation, Ethical Standards
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Cite this article
Svitlana Kyrmykchy, Student, Odesa National Economic University, Odesa, Ukraine, Olha Husenko, & Senior Lecturer, Odesa National Economic University, Odesa, Ukraine (2025). The AI’s Ethical Use Features in the Conditions of International Business Management Implementation. International Journal of Psychology and Strategic Communication, 1(2). https://doi.org/10.61030/SIWG4068
Svitlana Kyrmykchy, Student, Odesa National Economic University, Odesa, Ukraine, Olha Husenko, & Senior Lecturer, Odesa National Economic University, Odesa, Ukraine (2025) 'The AI’s Ethical Use Features in the Conditions of International Business Management Implementation', International Journal of Psychology and Strategic Communication, 1(2). Available at: https://doi.org/10.61030/SIWG4068
Svitlana Kyrmykchy, Student, Odesa National Economic University, Odesa, Ukraine, Olha Husenko, & Senior Lecturer, Odesa National Economic University, Odesa, Ukraine. "The AI’s Ethical Use Features in the Conditions of International Business Management Implementation." International Journal of Psychology and Strategic Communication 1(2) (2025). https://doi.org/10.61030/SIWG4068
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title = {The AI’s Ethical Use Features in the Conditions of International Business Management Implementation},
author = {Svitlana Kyrmykchy and Student, Odesa National Economic University, Odesa, Ukraine and Olha Husenko and Senior Lecturer, Odesa National Economic University, Odesa, Ukraine},
journal = {International Journal of Psychology and Strategic Communication},
year = {2025},
volume = {1},
number = {2},
doi = {10.61030/SIWG4068},
url = {https://doi.org/10.61030/SIWG4068},
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JO - International Journal of Psychology and Strategic Communication
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