Article Title

The AI’s Ethical Use Features in the Conditions of International Business Management Implementation

Authors

Svitlana Kyrmykchy
Student, Odesa National Economic University, Odesa, Ukraine

Olha Husenko
Senior Lecturer, Odesa National Economic University, Odesa, Ukraine

Journal Details

Journal: International Journal of Psychology and Strategic Communication
ISSN (Online): 2941-5691
ISSN (Print): 2941-5705
DOI: https://doi.org/10.61030/SIWG4068

Abstract

This article analyzes the ethical challenges associated with the use of artificial intelligence (AI) in international business and evaluates various regulatory approaches to AI around the world. While the rapid development of AI presents significant opportunities to transform business processes, it also raises pressing ethical concerns. These include issues related to transparency, algorithmic bias, data protection, and accountability for AI-driven decisions.

To provide a comparative perspective, the paper examines major policy frameworks such as the European Union’s AI Act, the U.S. AI Bill of Rights, and China’s strategic approach to achieving global leadership in AI. Furthermore, it explores the ecological implications of AI development, particularly its high energy consumption, while also considering AI’s potential role in supporting environmental sustainability.

In addition, the article analyzes AI’s impact on the labor market. It discusses structural changes in employment and emphasizes the growing need for retraining and reskilling the workforce. The concept of prompt engineering is also introduced as a critical skill for interacting effectively with generative AI systems.

Ultimately, the study underscores the importance of establishing strong ethical norms in global AI governance. It argues that cooperation among businesses, governments, and civil society is essential for ensuring responsible AI development and deployment. Striking a balance between innovation and ethical safeguards is presented as a key requirement for sustainable AI integration in international business.

Keywords

Artificial Intelligence (AI), AI Ethics, International Business Management, Transparency, Automation, AI Regulation, Ethical Standards

How to Cite This Article

Kyrmykchy, S., & Husenko, O. (2025). The AI’s Ethical Use Features in the Conditions of International Business Management Implementation. International Journal of Psychology and Strategic Communication, 250. https://doi.org/10.61030/SIWG4068

Full Article (PDF)

https://ijpsc.org/journal/data/10_19_Kyrmykchy_ONEU.pdf

Metadata and Info

DOI: https://doi.org/10.61030/SIWG4068
Published: 2025
License: CC BY 4.0 (if applicable)
https://creativecommons.org/licenses/by/4.0/

[ijpsc_article_metrics doi=”10.61030/SIWG4068″]

@article{SvitlanaKyrmykchy2025SIWG4068,
  title = {The AI’s Ethical Use Features in the Conditions of International Business Management Implementation},
  author = {Svitlana Kyrmykchy and Student, Odesa National Economic University, Odesa, Ukraine and Olha Husenko and Senior Lecturer, Odesa National Economic University, Odesa, Ukraine},
  journal = {International Journal of Psychology and Strategic Communication},
  year = {2025},
  doi = {10.61030/SIWG4068},
  url = {https://doi.org/10.61030/SIWG4068},
  issn = {2941-5691}
}

TY  - JOUR
AU  - Svitlana Kyrmykchy
AU  - Student, Odesa National Economic University, Odesa, Ukraine
AU  - Olha Husenko
AU  - Senior Lecturer, Odesa National Economic University, Odesa, Ukraine
TI  - The AI’s Ethical Use Features in the Conditions of International Business Management Implementation
JO  - International Journal of Psychology and Strategic Communication
PY  - 2025
SN  - 2941-5691
DO  - 10.61030/SIWG4068
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